Umbro PROJECT by Aitor Throup Reimagines the Future of Football Design
Umbro is using PROJECT with Aitor Throup to push beyond traditional kit design and into a more radical…
News
570 posts
Oakley Expands Into Fashion at Milan Men’s Fashion Week SS27
Oakley is using Milan Men’s Fashion Week SS27 to push further into fashion, not just performance eyewear. The…
ASICS Expands Global Research Network With ISS Europe and HUMAN FAB
ASICS is not just making new shoes, it is rebuilding how it studies sport. With a new European…
Terrell Owens Enters Pickleball With Cross Court Lifestyle Push
Terrell Owens built his name as one of football’s most electric personalities. Now he is betting that his…
DR Congo’s Leopard Print Arrival Steals the Show at the World Cup
DR Congo’s return to the World Cup after 52 years was already one of the tournament’s best storylines.…
Cape Town Becomes Africa’s First Abbott World Marathon Major
South Africa has stepped into the very top tier of global distance running, with Cape Town confirmed as…
PUMA Renews Partnership With Mathias Gidsel to Lead Handball Future
PUMA is making its intentions in handball very clear. By extending its partnership with Mathias Gidsel, the German…
Adidas and Real Madrid Continue Iconic Kit Partnership Into New Era
With a new 8-year extension running through 2034, adidas and Real Madrid are not just renewing a deal;…
Asics Spins Off Onitsuka Tiger to Accelerate Fashion Growth
Asics is giving its fashion star more room to run. By spinning off Onitsuka Tiger into a dedicated…
Giorgio Armani Tennis Classic Welcomes Boodles as Premium Partner
The Giorgio Armani Tennis Classic is leaning even further into quiet luxury this summer, welcoming British jeweler Boodles…