
Inside New Balance’s Pie And Mash Takeover For The London Marathon Training Range
New Balance’s Fresh Foam 1080v15 and London Marathon Training Range campaign leans into London’s local running culture with…
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New Balance’s Fresh Foam 1080v15 and London Marathon Training Range campaign leans into London’s local running culture with…

Moon Boot is taking its iconic shape into a new lane with Moon Boot x Poldo Dog Couture,…

Lunar New Year has become one of the most strategic moments on the global sneaker calendar, and 2026…

In luxury footwear, competition is not about comfort or even price. It is about where consumers go when…

On signs Jamaican sprinter Ackeem Blake as its first professional Jamaican athlete, marking a clear push into sprinting…
Luxury heels are rarely just about aesthetics. The truly iconic ones mark shifts in how women dress, spend,…

Luxury footwear operates on a different set of rules than the broader shoe market. Volume is secondary. Keeping…

The rivalry between Adidas and Puma began as a family dispute long before it became a global brand…

Every percentage point reflects more than sales. It tells a story of cultural relevance, wholesale power, direct to…

MSCHF has mastered something most footwear brands still misunderstand: in today’s market, attention is distribution. From the Big…

Nike and Nigo are closing out their Air Force 3 project with a final collegiate inspired chapter that…

Luxury sneaker collaborations are no longer side projects or marketing stunts. On the resale market, they function more…

Puma is centering its classic Suede sneaker at Paris Fashion Week with Suede House, an immersive space in…

Salomon has appointed Finnish designer Heikki Salonen as its first-ever creative director, marking a new chapter that formally…

In sneaker resale, price isn’t driven by leather quality or cushioning innovation. It’s driven by access. The shoes…

At a certain level of scale, a sneaker stops being just a sneaker. For Nike, every product that…

Footwear scandals rarely start with shoes. They start with shortcuts: outsourced accountability, unchecked celebrity power, inflated claims, or…

The LeBron 23 “Honor The King” is the new Nike basketball shoe inspired by Martin Luther King Jr. Visually, it’s stunning,…

Siraya Tech, based in Los Angeles, has launched Roamr, a new sub‑brand focused on high performance wearables, starting…

Nike and Skims are introducing the NikeSkims Rift Mesh, the first sneaker from their partnership and a reworked…

Footwear’s next wave is being shaped by sustainability mandates that have moved from marketing language to operational reality,…

Fit has become one of the most decisive factors in global footwear performance. As luxury brands expand across…

In women’s footwear, the uppermost price tier is shaped by a different set of forces. Here, value is…

Kith is starting 2026 in full alpine mode, reuniting Ronnie Fieg and Italian boot maker Diemme for a…