Minted New York and Saucony Launch Chrome Endorphin Pro 5 in London First
Minted New York and Saucony push performance running into a sharper visual space with a chrome-finished race shoe…
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New Balance London Run House Transforms Somerset House into Marathon HQ
New Balance has turned Somerset House into marathon weekend HQ. With New Balance London Run House, the brand…
McLaren Golf Debuts First Irons in Miami with Series 1 and Series 3 Launch
McLaren Golf has officially stepped onto the tee box. Meanwhile, Skratch covered the launch in Miami as the…
adidas Arabia Launches Al Nassr Modestwear for Female Fans
adidas Arabia has put a spotlight on Al Nassr’s female fanbase. The brand introduced a modestwear look that…
Formula 1 and NAHMIAS Unveil Miami Race Week Capsule Collection
NAHMIAS is using Formula 1’s Miami moment to make a strong statement in the Design District. The brand…
Brooks Running Reports 23% Growth in Strongest Quarter Ever
Brooks Running just delivered its strongest quarter ever. The brand reported 23% global growth. However, the story goes…
Lack of Guidance and New Balance Launch 11 Piece Football Collection
Lack of Guidance continues to tighten its grip on football’s growing influence in fashion, this time linking up…
Warby Parker Launches Sport Eyewear Collection for Active Lifestyles
Warby Parker has launched a new category called Warby Parker Sport. As a result, the brand is moving…
Aeropostale and Formula 1 Launch Budget Friendly Fan Collection
Aeropostale has released a new Formula 1 x Aero collection, bringing race day energy into accessible everyday apparel through budget…
Levi’s and U.S. Soccer Drop Denim Collection Ahead of 2026 World Cup
Levi’sU.S. Soccer collection has arrived as a denim heavy fan capsule built around the 2026 FIFA World Cup.…
Peace Collective Launches WNBA Spring Summer 2026 Collection
Peace Collective has released its WNBA Spring/Summer 2026 collection, timed to the league’s 30th season and its continued cultural expansion. The drop…
Formula 1 Launches Miami Merchandise to Translate Race Culture into Streetwear Style
Formula 1’s Miami Grand Prix is quickly becoming as much a fashion moment as it is a race…
Nike brings Isamaya Ffrench Back For “Run Forever” Capsule Built Around the Vomero Premium
Nike and makeup artist Isamaya Ffrench reunite for “Run Forever”, a limited edition running capsule inspired by London…
Sharon Lokedi wins the 2026 Boston Marathon to Defend her Title for Under Armour
Under Armour secured back to back victories at the Boston Marathon on April 20, 2026, as Sharon Lokedi…
Nike x Hyperice Bring the Hyperboot and Hypervolt 3 to Boston Marathon Weekend at Dick’s House of Sport
Nike and Hyperice activation around Boston Marathon weekend this past April, bringing the Nike x Hyperice Hyperboot and…
STOKE Shoes Drops Two New Wide Fit Summer Styles For SS26
STOKE Shoes, the wide fit men’s performance footwear brand, dropped its SS26 summer lineup on April 9, 2026,…
Nike becomes the official uniform partner of the Premier Lacrosse League
Nike signed a multi year agreement with the Premier Lacrosse League and Women’s Lacrosse League on April 13,…
Hugo Boss Becomes the Official Lifestyle Outfitter of the Australian Open Starting January 2027
Hugo Boss announced on April 13 a landmark partnership as the Official Lifestyle Outfitter of the Australian Open,…
New Balance ‘KAWHI V’ Arrives Summer 2026 as Kawhi Leonard Takes the Role of Creative Director
New Balance officially unveiled the KAWHI V on April 8, the fifth signature shoe in Kawhi Leonard’s line…
Adidas Unveils a 3D Printed Football Boot Built Under Project R.A.P.
Adidas unveiled its second Project R.A.P. (Radical Athlete Perception) application in April 2026, a 3D printed football boot…
Nike and Sabrina Ionescu Unveil the Sabrina 4 With A New FlyPlate System Dropping July 2026
Nike Basketball and New York Liberty WNBA player Sabrina Ionescu unveiled the Sabrina 4 signature footwear and apparel…
Nike Enters Exclusive Talks to Supply UEFA Match Balls from 2027 in a Deal Worth Over €40 Million per Year
UC3, the joint venture between UEFA and the European Club Association, announced on April 9 that it has…
The WNBA Season 30 Campaign Is the Biggest in League History and It Starts May 8
The WNBA launched its largest marketing campaign to date this week. It is built around the league’s 30th…
The Rolex Monte-Carlo Masters Boutique Is Live for Tournament Week 2026
The Rolex Monte-Carlo Masters official merchandise boutique is open during tournament week, with Ekinsport running the on site…