Levi’s and U.S. Soccer Drop Denim Collection Ahead of 2026 World Cup
Levi’sU.S. Soccer collection has arrived as a denim heavy fan capsule built around the 2026 FIFA World Cup.…
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Sports
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Peace Collective Launches WNBA Spring Summer 2026 Collection
Peace Collective has released its WNBA Spring/Summer 2026 collection, timed to the league’s 30th season and its continued cultural expansion. The drop…
Formula 1 Launches Miami Merchandise to Translate Race Culture into Streetwear Style
Formula 1’s Miami Grand Prix is quickly becoming as much a fashion moment as it is a race…
Nike brings Isamaya Ffrench Back For “Run Forever” Capsule Built Around the Vomero Premium
Nike and makeup artist Isamaya Ffrench reunite for “Run Forever”, a limited edition running capsule inspired by London…
Sharon Lokedi wins the 2026 Boston Marathon to Defend her Title for Under Armour
Under Armour secured back to back victories at the Boston Marathon on April 20, 2026, as Sharon Lokedi…
Nike x Hyperice Bring the Hyperboot and Hypervolt 3 to Boston Marathon Weekend at Dick’s House of Sport
Nike and Hyperice activation around Boston Marathon weekend this past April, bringing the Nike x Hyperice Hyperboot and…
STOKE Shoes Drops Two New Wide Fit Summer Styles For SS26
STOKE Shoes, the wide fit men’s performance footwear brand, dropped its SS26 summer lineup on April 9, 2026,…
Nike becomes the official uniform partner of the Premier Lacrosse League
Nike signed a multi year agreement with the Premier Lacrosse League and Women’s Lacrosse League on April 13,…
Hugo Boss Becomes the Official Lifestyle Outfitter of the Australian Open Starting January 2027
Hugo Boss announced on April 13 a landmark partnership as the Official Lifestyle Outfitter of the Australian Open,…
New Balance ‘KAWHI V’ Arrives Summer 2026 as Kawhi Leonard Takes the Role of Creative Director
New Balance officially unveiled the KAWHI V on April 8, the fifth signature shoe in Kawhi Leonard’s line…
Adidas Unveils a 3D Printed Football Boot Built Under Project R.A.P.
Adidas unveiled its second Project R.A.P. (Radical Athlete Perception) application in April 2026, a 3D printed football boot…
Nike and Sabrina Ionescu Unveil the Sabrina 4 With A New FlyPlate System Dropping July 2026
Nike Basketball and New York Liberty WNBA player Sabrina Ionescu unveiled the Sabrina 4 signature footwear and apparel…
Nike Enters Exclusive Talks to Supply UEFA Match Balls from 2027 in a Deal Worth Over €40 Million per Year
UC3, the joint venture between UEFA and the European Club Association, announced on April 9 that it has…
The WNBA Season 30 Campaign Is the Biggest in League History and It Starts May 8
The WNBA launched its largest marketing campaign to date this week. It is built around the league’s 30th…
The Rolex Monte-Carlo Masters Boutique Is Live for Tournament Week 2026
The Rolex Monte-Carlo Masters official merchandise boutique is open during tournament week, with Ekinsport running the on site…
Jordan Brand and LA Golf Collective swang Announce a Multi Year Community Partnership
Jordan Brand and LA based golf collective swang have announced a multi year partnership built around community access…
WHOOP’s $10B Valuation Signals Wearables Are No Longer Just Fitness Tools
WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…
Inside New Balance Baseball’s World Baseball Classic Pop Up in Miami’s Design District
New Balance Baseball brought its World Baseball Classic collection to Miami’s Design District with an immersive pop up…
Anew Golf’s Suite Blossom Shoes Bring Pink Gradient Energy to the Fairway
Anew Golf is extending its blossom story from apparel to footwear. In addition, it is introducing the Suite…
LEGO Brings Messi, Ronaldo, Mbappé and Vinícius Jr. Together for Its ‘Everyone Wants a Piece’ Campaign
LEGO is turning its World Cup Everyone wants a piece moment into a full athlete collab ecosystem. Moreover,…
Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance
Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,…
Jordan Golf Drops Its Summer 2026 Collection With Three Performance Shoes
Jordan Brand has launched its Summer 2026 Golf Collection. This is a footwear and apparel range built around…
Roots x WNBA Marks Canada’s First WNBA Franchise With a New Limited-Edition Capsule
Roots has launched its second limited edition WNBA collection. This time, the range expands to celebrate the Toronto…
New Balance Signs Tottenham Hotspur and England Fullback Djed Spence as Its Latest Global Football Athlete
New Balance has signed Djed Spence, the 25 year old Tottenham Hotspur fullback and England international, as its…