Jordan Brand and LA Golf Collective swang Announce a Multi Year Community Partnership
Jordan Brand and LA based golf collective swang have announced a multi year partnership built around community access…
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WHOOP’s $10B Valuation Signals Wearables Are No Longer Just Fitness Tools
WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…
Inside New Balance Baseball’s World Baseball Classic Pop Up in Miami’s Design District
New Balance Baseball brought its World Baseball Classic collection to Miami’s Design District with an immersive pop up…
Anew Golf’s Suite Blossom Shoes Bring Pink Gradient Energy to the Fairway
Anew Golf is extending its blossom story from apparel to footwear. In addition, it is introducing the Suite…
LEGO Brings Messi, Ronaldo, Mbappé and Vinícius Jr. Together for Its ‘Everyone Wants a Piece’ Campaign
LEGO is turning its World Cup Everyone wants a piece moment into a full athlete collab ecosystem. Moreover,…
Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance
Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,…
Jordan Golf Drops Its Summer 2026 Collection With Three Performance Shoes
Jordan Brand has launched its Summer 2026 Golf Collection. This is a footwear and apparel range built around…
Roots x WNBA Marks Canada’s First WNBA Franchise With a New Limited-Edition Capsule
Roots has launched its second limited edition WNBA collection. This time, the range expands to celebrate the Toronto…
New Balance Signs Tottenham Hotspur and England Fullback Djed Spence as Its Latest Global Football Athlete
New Balance has signed Djed Spence, the 25 year old Tottenham Hotspur fullback and England international, as its…
H&M Move Took Its Running Community to Barcelona
H&M Move staged a pop up event in Barcelona last week, bringing its running community together under the…
Adidas Is Reportedly Set to Pay €27 Million a Year to Add Red Bull to Its F1 Team Roster
Adidas is in advanced discussions to add Oracle Red Bull Racing to its Formula 1 portfolio. A reported…
Reebok Enters Padel With a 5 Piece Apparel Collection Built Alongside GLDN PNT
Reebok has entered the padel market through a collaboration with GLDN PNT, a Miami based activewear brand built…
e.l.f. Cosmetics Partners with Basketball Star Flau’jae Johnson to Inspire the Next Generation
e.l.f. Cosmetics has announced a year long partnership with Flau’jae Johnson, LSU guard, rapper, and founder of More…
Roots Renews Its Activewear Ambassador Partnership with Duke University’s Toby Fournier
Roots has renewed its Activewear Ambassador partnership with Canadian NCAA standout Toby Fournier of Duke University, entering year…
Synergy Sports Capital Acquires LOVB Salt Lake as Reggie Bush and Terrence Murphy Bet on Professional Women’s Volleyball
Synergy Sports Capital, the $150 million private equity fund co led by former NFL players Terrence C. Murphy…
lululemon Celebrates a Landmark First Year as Official Outfitter of the BNP Paribas Open at Indian Wells
Lululemon closed out the first year of its multi year partnership with the BNP Paribas Open, serving as…
Saucony Brings the Social Club to Walnut Street for the Philly Love Run Half Marathon and 7K
Saucony is using the 2026 Philly Love Run Half Marathon as a platform for community building, running a…
How Rugby Shirts Became a Streetwear Staple
Built for the brutality of 19th-century rugby pitches, the heavy-cotton, contrast-collared shirt that players wore to survive scrums…
Rev X and Rev iQ Are New Balance’s First Real Play for the U.S. Football Cleat Market
New Balance has officially entered the U.S. football cleat conversation at scale, introducing its new Rev X and…
Nike Debuts Aero-FIT Cooling Across Its 2026 Federation Kits for This Summer’s Tournament
Nike Football is using this summer’s global tournament to debut its 2026 federation kits. It is anchoring the…
SAXX Underwear Hits the Ice with Max Domi as New Face of Performance Comfort
SAXX is taking its athlete roster onto the ice. It is signing NHL forward Max Domi to front…
Mercedes-AMG PETRONAS Is Using Wolf Pack Identity to Connect Fans to Its 2026 F1 Lineup
Mercedes-AMG PETRONAS is leaning into its wolf pack identity for 2026. They use a simple social caption to…
New Balance Adds Red Sox Starter Garrett Crochet to Its Baseball Lineup
New Balance is adding another high upside arm to its baseball roster, signing Boston Red Sox left hander…
Brooks Running Brings its Run Happy Energy to T Mobile Park
Brooks Running is stepping into the ballpark as an official partner of the Seattle Mariners. It is tying…