ESPN and FOX One Launch $39.99 Streaming Bundle
ESPN and FOX One have announced a new bundle partnership that will transform the streaming experience for sports and entertainment fans.…
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PrizePicks Launches Biggest Football Campaign with Marshawn Lynch and Adam Devine
Comedic campaigns blend sports energy with celebrity personalities as PrizePicks celebrates the rush of getting picks right—and highlights…
Academy Sports + Outdoors Appoints Brandy Treadway as Chief Legal Officer
Academy Sports + Outdoors has announced the appointment of Brandy Treadway as Executive Vice President, Chief Legal Officer, and Corporate Secretary. In…
REIGN Total Body Fuel Adds Luke Kuechly and Nick Chubb as Athlete Ambassadors
REIGN adds two football stars namely Luke Kuechly and Nick Chubb to its elite roster as the energy…
Vital Proteins Makes 2025 US Open Debut as First Collagen Partner
America’s top collagen brand brings new energy to wellness and tennis with in-stadium experiences product launches and star-powered…
Dove US Open Campaign Selects First-Ever Underarm Ambassador
Dove Advanced Care Antiperspirant has announced its role as the Official Underarm Sponsor of the 2025 US Open…
UFC Signs Seven-Year $1.1B Streaming Deal With Paramount+ Starting 2026
Starting in 2026 UFC’s live events will stream exclusively on Paramount+ giving fans unprecedented access and shifting away…
Nike Running @ The Corner Debuts at Nordstrom NYC’s 57th and Broadway Flagship
This summer, Nordstrom NYC is turning one of Manhattan’s most iconic corners into a must-visit destination for runners. With the…
Osprey Packs Unveils Spring 2026 Run Collection with New Duro Dyna Pro Series
For Spring 2026, Osprey Packs is setting a bold new standard in trail running gear by revamping its entire lineup…
Adidas Replaces Nike as Tennessee Athletics Outfitter in 10 Year Deal
Adidas and the University of Tennessee have announced a historic agreement that will see Adidas replace Nike as the university’s official athletic outfitter…
Chris Paul Launches The Chris Paul Collective in Los Angeles
Chris Paul, the legendary point guard, entrepreneur, and philanthropist, is entering a new chapter in Los Angeles as…
Reebok Launches Angel Reese 1 as Brand’s First Signature WNBA Shoe in 2025
Reebok’s return to basketball hits new heights with the Angel Reese 1 delivering court-ready innovation and culture-driving design…
Nike Launches Erling Haaland Phantom 6 Low Player Edition August 18
Nike and football phenomenon Erling Haaland are set to launch Haaland’s first Player Edition model of the cutting-edge Phantom 6 Low. Crafted for strikers…
Under Armour Q1 Revenue Falls 4 Percent to 1.1 Billion
Under Armour has reported its unaudited financial results for the first quarter of fiscal 2026, which ended on June 30, 2025. Results…
BEEUP and Inter Miami CF Academy Launch 2025 Youth Sports Partnership Backed by David Beckham
BEEUP teams up with Inter Miami CF Academy to support youth athletes combining healthy snacks mentorship and community…
Colossal Launches Youth Athlete of the Year Voting With $25K Prize and Mentorship
A nationwide campaign by Colossal spotlights integrity and leadership as public voting opens to celebrate rising stars in…
PUMA and Skepta Launch 2025 Skope Forever Capsule With Minimalist Black-on-Black Designs
Skepta and PUMA join forces again for a minimalist capsule collection delivering understated statement pieces in bold monochrome.…
PUMA Revives 2003 H-Street in Jamaica-Inspired Colorways for 2025
PUMA honors Jamaica’s unmatched track and field heritage with a special-edition H-Street sneaker drop in the country’s signature…
Wrestball Announces USA Wrestball Cup 2026 After ESPN Debut
A new era of sports competition begins as Wrestball launches its first national USA Cup in 2026. LEWES,…
Johnnie-O Becomes Official NFL Licensee With 2025 Premium Apparel for All 32 Teams
Johnnie-O brings its signature style to NFL fan gear with a curated collection spanning all teams and styles…
Spanx Launches Limited-Edition Active Gear with Bala for Fall 2025
Spanx, the global women’s lifestyle and shapewear brand founded by Sara Blakely, has teamed up with cult-favorite movement brand Bala, co-founded by…
Gray Whale Gin Partners with Boston Red Sox for Fenway Debut in 2025
No drink says summer in New England quite like one sipped at historic Fenway Park, and now, game day…
Drop Shot Unveils 2025 Blitz Attack Racquet as Padel Participation Surges 250% in U.S.
Drop Shot introduces the Blitz Attack Racquet bringing next-level customization speed and precision to the world’s fastest-growing sport.…
New Era Cap Launches 2025 NFL Sidelines Collection With Josh Allen as Director of Billustration
New Era Cap unveils its new NFL Sidelines Collection with innovative caps designed for all weather and a…