Fieldwork Becomes Official Non-Alcoholic Craft Beer of San Jose Sharks for 2025 Season

Fieldwork becomes the Official Non-Alcoholic Craft Beer of the San Jose Sharks, bringing award-winning brews and responsible enjoyment to SAP Center fans alongside NHL star Tyler Toffoli.

Elevating Game Night (Craft Choice and Community Focus)

With this multi-year partnership, San Jose Sharks fans now have access to Fieldwork’s acclaimed non-alcoholic beers at SAP Center and Tech CU Arena starting Opening Night. The lineup features Headliner NA IPA, Day Money NA Grapefruit Blonde, Fieldwork Light NA American Pils, and Supertonic mocktails, alongside rotating traditional Fieldwork brews. These options answer the call for more inclusive, flavorful, and community-minded beverage choices for everyone, from designated drivers to die-hard fans.

Mike McCarroll, Vice President, Guest Experience San Jose Sharks, said:
“We’re thrilled to welcome Fieldwork as a beverage partner and as our Official Non-Alcoholic Craft Beer. Our fans asked for more inclusive beverage choices without compromising taste. Fieldwork’s quality and Bay Area footprint make them the perfect partner to elevate the in-arena experience.”

The Fieldwork Difference (Craft Quality and Innovation)

Fieldwork, founded in Berkeley, has become a regional favorite with ten Northern California locations and a strong focus on community and hospitality.

• Non-alcoholic beers deliver full flavor, aroma, and balance with enough variety to fit any celebration.

• The partnership expands Fieldwork’s presence in the South Bay while cementing its reputation as innovators who value inclusive, shared experiences.

Barry Braden, CEO, Fieldwork Brewing, said:
“Hockey nights are about community. We built our non-alcoholic program so everyone from die-hard supporters to designated drivers can raise a can together. Teaming up with the Sharks, and working with Tyler Toffoli, lets us share great beer, with and without alcohol, with more people in more moments.”

Tyler Toffoli (Fan Engagement and Responsible Enjoyment)

Right-wing Tyler Toffoli lends star power to the partnership, supporting Fieldwork activations, fan experiences, and limited-edition Sharks-themed releases all season.
Fieldwork and the Sharks will co-create watch parties, meet-and-greets, can drops, and educational content promoting responsible drinking.
Tyler Toffoli said:
“Their non-alcoholic beers taste amazing and give fans a true craft option whether they’re at the game or celebrating after.”

Partnership Highlights and Rolling Activations

• Fieldwork NA beers are available at SAP Center and Tech CU Arena concessions, suites, and clubs starting October 9.

• Special Sharks-branded packaging rolls out at Fieldwork taprooms and participating retailers.

• Community-focused events, fun giveaways, and content are planned throughout the 2025-26 season to further connect Sharks fans with Fieldwork’s mission of quality and inclusivity.

From the rink to the community, Fieldwork and the Sharks are crafting a more inclusive, memorable hockey experience—one can at a time.