Fitasy, an Indianapolis-based technology company transforming the future of footwear design and manufacturing, has announced a major breakthrough. This could redefine how shoes are made, fitted, and personalized. For the first time, Fitasy’s patent-pending scan-to-print software enables anyone to create custom-fit, 3D-printed shoes using nothing more than a smartphone. It makes precision footwear accessible to the masses.
Addressing a Centuries-Old Problem in Shoe Fit
Incorrectly fitted footwear remains a widespread issue. It leads to discomfort, pain, deformities, poor movement mechanics, and reduced participation in sports, work, and everyday activities. Despite significant advances in fitness, clothing, and wellness technology, footwear sizing has changed very little since the 1800s. Most shoes are still produced using standardized measurements. These fail to reflect the diversity and anatomical nuance of real human feet.
Fitasy aims to revolutionize this outdated system. Traditionally, true custom-fit shoes required plaster molds, trained specialists, and long wait times. Now, thanks to Fitasy’s digital workflow, consumers can access this level of personalization faster and more accurately. Moreover, it is available at a more affordable cost.
How Fitasy’s Scan-to-Print System Works
Fitasy’s solution combines spatial AI, advanced imaging technologies, and digital light projection 3D printing into a seamless, user-friendly process. Using only a smartphone, customers capture a full 360-degree scan of their feet, in both weight-bearing and relaxed positions, to record true geometry with exceptional precision.
From there, Fitasy’s software analyzes every contour, angle, and pressure point. It generates a personalized fit profile based on an individual’s unique foot morphology. This data then guides the 3D printing process. As a result, the shoes are tailored precisely to each foot’s structure.
A Triple-Layer Lattice for Comfort, Performance and Recovery
One of Fitasy’s standout innovations is its triple-layer lattice midsole. This adapts dynamically to the foot’s shape. This engineered lattice enhances shock absorption, reduces impact on joints, and supports faster recovery. As a result, the shoes are ideal not only for athletes but also for nurses, retail employees, hospitality workers, and anyone who spends long hours on their feet.
Additionally, because Fitasy’s shoes are printed from a single recyclable material, the design minimizes waste. It also eliminates traditional components such as foam midsoles. This creates a more sustainable and streamlined manufacturing process compared to conventional footwear production.
Technology Rooted in Deep Scientific Expertise
“The foot is one of the most complex mechanical structures of the human body , 33 joints, 26 bones, more than 100 muscles, tendons and ligaments, and over 8,000 nerves all working together,” said Yujun Wang, CEO and Co-Founder of Fitasy. “Yet achieving a comfortable and healthy shoe fit remains a challenge for millions, especially women who disproportionately wear ill-fitting footwear.”
Wang added that although society has embraced personalization in fitness, nutrition, sleep and wellness, footwear remains largely standardized. “Our vision is to make true personalization affordable, stylish and accessible for anyone who has ever suffered from an ill-fitting pair of shoes.”
Fitasy’s technology was developed by a multidisciplinary team with expertise spanning engineering, materials science, biomechanics and computational imaging. Team members bring experience from leading institutions such as MIT, Caltech, the University of Wisconsin, and Imperial College London.
Debuting at CES 2025 With Consumer Launch to Follow
Fitasy will officially debut its technology at CES 2025 in Las Vegas, giving attendees a first look at the future of customized footwear. Meanwhile, the company has opened an early-access waitlist, with consumer orders expected to begin in Spring 2026.
By combining advanced imaging, AI-driven personalization, and sustainable 3D printing, Fitasy aims to democratize custom-fit footwear, bringing comfort, performance and foot health to anyone with a smartphone.
Author Profile
- Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.
Latest entries
BusinessFebruary 7, 2026How On Swiss Performance Is Reframing Sustainability for Today’s Retail Reality
FashionFebruary 5, 2026Top Ten Brands We Expect To See At Milano Cortina
EventsFebruary 5, 2026The NFL SuperBowl Fashion Events Happening This Week
FashionFebruary 5, 2026The Top 10 Brands That Rule Aspen



