Gucci has expanded its hospitality universe with Gucci Giardino in Osaka, the fashion house’s second bar in the world and its first outside Florence. Nestled inside the redesigned Gucci boutique at Herbis Plaza in Umeda, the space blends Italian polish with Japanese calm. It is wrapped in the brand’s signature Rosso Ancora red palette.
Italian elegance meets Osaka energy
Located in the lively Umeda district, Gucci Giardino Osaka opened alongside the refreshed Gucci boutique. It positions the bar as a seamless extension of the house’s retail and hospitality vision. The interior is described as a fusion of Italian elegance and contemporary Japanese sensibility. It features a central counter bar, plush Italian-made seating, and intimate private rooms for small groups.
The deep Rosso Ancora hue anchors the design. It creates a cinematic backdrop that nods to Gucci’s new-era visual identity while still feeling grounded in local culture. This careful balance turns the bar into a destination for both fashion clients and Osaka’s cocktail crowd.
A second chapter after Florence
Gucci Giardino Osaka is only the second bar concept from the house, following the original Gucci Giardino 25 in Florence. The first location helped define the brand’s approach to immersive hospitality. That Florentine address earned global attention for its design and cocktails. The Osaka outpost carries forward the same cross-cultural storytelling through drink and food.
By choosing Osaka for its next bar, Gucci taps into a city known for nightlife and experimentation. This positions the venue as a bridge between European luxury and Japan’s deeply refined drinking culture. It reinforces the brand’s strategy of using hospitality as a way to deepen emotional connection with local communities.
Mixology that bridges two cultures
The menu at Gucci Giardino Osaka is led by bar manager Sebastian Viguera, whose background spans Chilean and Italian roots and more than a decade of experience in Japan. His cocktails are designed as narratives that connect Italian traditions with Japanese precision, using seasonal ingredients and advanced techniques.
Signatures lean into this duality: Osaka Amore is a creamy sake-based cocktail built around cherry blossom–infused sake, Hokkaido cream, and osmanthus. Meanwhile, a 30-year-aged vintage rice wine, produced exclusively for the bar by a historic Kyoto brewery, adds a rarefied note to the list. These details position the venue as a serious player in Osaka’s evolving cocktail scene. It is more than a simple brand showroom.
A new luxury hospitality touchpoint
Beyond drinks, Gucci Giardino Osaka offers food and experiences that echo the Italian–Japanese dialogue. They range from playful bar dishes to more elevated pairings in its dedicated Laboratory space. This approach mirrors the broader Gucci Osteria universe. The brand uses hospitality to translate its fashion codes into taste, texture, and atmosphere.
For luxury consumers in Japan, the bar creates a fresh point of contact with Gucci, one that is social, immersive, and repeatable, unlike a traditional boutique visit. As high-end brands increasingly invest in restaurants, bars, and cafes, Gucci Giardino Osaka stands out as a tightly curated, culturally specific concept designed to feel as collectible as a runway piece.
Author Profile
- Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.
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