Stanley 1913 Launches Limited-Edition Messi Hydration Line

A powerful fusion of design culture and performance led by Leo Messi and Stanley 1913.

Stanley 1913, the global performance lifestyle brand, has announced the highly anticipated second installment of its co-branded collaboration with the Messi Brand and legendary international football icon Leo Messi. The limited-edition Messi x Stanley 1913 collection builds on the commercial success of the previous launch, offering fans a vibrant new range of premium hydration gear that celebrates Messi’s Argentinian heritage and relentless pursuit of excellence — both on and off the pitch.

High-Performance Meets Cultural Influence

The new collection, dubbed Striker Blue, evokes energy, passion, and purpose. Each piece incorporates an electric blue colorway with embossed lightning bolts and gold detailing, representing precision, speed, and Messi’s signature style of play. The lineup spans Stanley’s best-selling hydration and café categories, introducing enhancements based on real user feedback and the needs of elite athletes and everyday performers alike.

“With this second iteration of the Messi x Stanley 1913 partnership, we're continuing to push the boundaries of what performance drinkware can mean with athletes powering the brand,” Matt Navarro, Global President of PMI WW Brands, LLC, shared.“It's product with purpose. The new collection, spanning our hydration and café categories, honors the mindset that drives elite athletes and everyday achievers alike – and we couldn't be more proud to do this alongside a partner like Messi.”

The Striker Blue Lineup Includes:

• Messi x Stanley 1913 Quencher ProTour Flip Straw Tumbler (40 oz) – $55
  A leakproof, reimagined version of the globally loved Quencher featuring a flip straw, snap lid, and travel-ready durability.

• Messi x Stanley 1913 IceFlow Flip Straw Jug (64 oz) – $65
  Long-lasting hydration in a sealed, go-anywhere jug perfect for high-performance days.

• Messi x Stanley 1913 IceFlow Flip Straw 2.0 Bottle (24 oz) – $40
  Lightweight AeroLight technology (33% lighter than other steel bottles) and a built-in flip straw for convenient sips on the go.

• Messi x Stanley 1913 High Precision Flow Mate System (1.3 qt) – $60
  A never-before-seen mate system with a one-handed pour trigger for ultimate control—perfect for Messi’s daily mate ritual.

• Messi x Stanley 1913 Classic Mate Mug (8 oz) – $30
  A nod to Argentine tradition and Messi’s roots, the double-insulated stainless-steel mug is ideal for fueling late-night matches or early-morning motivation.

“Building this next collection with Stanley 1913 feels especially meaningful,”Leo Messi said.“The Striker Blue colorway is inspired by the colors of my home, Argentina, and it reflects the passion and precision I try to bring to the game. Stanley 1913 remains part of my daily life, especially for mate, and together we've created something that's about connection — to culture, to everyday moments, and to the drive that pushes us all forward.”

“Start Early. Stay Late.” — A Campaign Rooted in Dedication

To visually portray the mindset behind the collection, Stanley 1913’s campaign draws inspiration from the blue hour—the mesmeric time just before sunrise or after sunset when the sky takes on a deep blue hue. Reflecting Messi’s “Start early. Stay late.” mantra, the campaign follows a pickup game that spills into nightfall, symbolizing the unwavering commitment of those driven to achieve more.

Immersive Launch Event in Miami

Bringing the spirit of the collection to life, the brand will host an exclusive activation at DICK'S Sporting Goods House of Sport in Miami on July 26–27. The immersive event offers fans early access, personalized experiences, and storytelling displays that explore Messi’s cultural legacy and impact on the world stage.

Where to Purchase

The Messi x Stanley 1913 Striker Blue collection drops July 22 exclusively on stanley1913.com and will be available globally at select retail partners. For exclusive looks and campaign content, follow @stanley_brand on Instagram.

Blending function with storytelling, the second edition Messi x Stanley 1913 collaboration redefines high-performance hydration while honoring the powerful connection between culture, athletes, and everyday dedication.