Easy Spirit Pledges $25,000 Donation With Move for Pink Sneaker

For over six years, Easy Spirit has championed the fight against breast cancer, staying committed to the women who inspire the brand daily. In partnership with Shoes for a Cure (formerly Shoes on Sale), which has raised nearly $65 million to date, Easy Spirit has transformed footwear sales into critical funding for leading breast cancer research organizations across the United States.

The Easy Spirit Move for Pink Initiative

In honor of Breast Cancer Awareness Month this October, Easy Spirit continues this impactful mission with a limited-edition Move for Pink Maelie Sneaker ($99), part of the ongoing Denise Austin Collection. The Maelie Sneaker features Easy Spirit’s signature EMOVE technology for all-day support, cushioning, and comfort, making it the perfect fusion of style, impact, and wellness.

For each special pair sold, Easy Spirit will donate a minimum of $25,000 to support the groundbreaking research of Dr. Lisa Newman, whose work is saving lives and advancing equity through Shoes for a Cure. This ongoing collaboration is part of a greater effort to address health disparities, particularly impacting African American and underserved communities.

Style, Comfort, Impact

The limited-edition Maelie sneaker comes in the brand’s celebrated walking and sneaker silhouettes, with lightweight, supportive construction, a cushioned insole, and an energizing pink design to symbolize hope and action. Purchase directly at EasySpirit.com starting October 1, 2025, and know that every pair propels vital research and patient support.

Voices of Advocacy and Support

Brand ambassador and fitness icon Denise Austin shares, “I move for my niece, a breast cancer survivor, and for the millions of others impacted by this disease. I’ve always advocated for movement—not only for its physical benefits but also the emotional strength it builds. Regular movement can help reduce breast cancer risk and alleviate treatment side effects, including fatigue and depression.” This October, Denise Austin will lead a wellness event at the Pledge for Pink gathering in Greenwich, Connecticut, kicking off Breast Cancer Awareness Month and reinforcing the importance of community action.

Shanya Perera, SVP of Marketing at Marc Fisher Footwear, parent to Easy Spirit, adds, “We believe movement strengthens both body and mind, builds connection, and empowers us to support others every step of the way. We’re proud to stand behind Denise Austin’s mission to champion wellness and to support Dr. Newman’s ongoing research.”

Dr. Lisa Newman, whose leadership at the Weill Cornell Medicine/NewYork-Presbyterian and across regions in Africa is uncovering genetic risk factors in breast cancer, explains: “Shoes for a Cure helps fund education and patient navigation services through my Breast Programs in New York and Africa. Every dollar raised and every shoe purchased moves us closer to supporting breast cancer patients and eliminating this disease”.

Essential Partnerships and Legacy

Easy Spirit’s role in Shoes for a Cure is part of a broader movement within the Fashion Footwear Charitable Foundation, which has distributed millions to institutions advancing breast cancer research and education. This decades-long legacy is central to fashion’s community impact, making shoes both a symbol and engine of hope.

Join the Cause: Every Step Counts

• Shop the Move for Pink Maelie Sneaker starting October 1 to directly support groundbreaking research and advocacy.

• Get inspired by Denise Austin’s special event programming and join the conversation on Instagram and Facebook.

• Read more about the EMOVE comfort technology that makes every step easy, supportive, and comfortable.

• Learn about the full Denise Austin collection.