Nike Adds Alabama Star Ryan Williams to 2025 NIL Roster

Nike adds another headline-making athlete to its storied NIL roster as Alabama’s electrifying receiver Ryan Williams steps into the Swoosh spotlight for the 2025 season.

Nike has officially announced the signing of sophomore wide receiver Ryan Williams, one of college football’s most dynamic young stars, to its growing roster of Name, Image, and Likeness (NIL) partners. The move solidifies Nike’s commitment to championing the next generation of sports icons through meaningful partnerships, industry-best support, and a bold legacy of innovation.

A Meteoric Rise in Tuscaloosa

Ryan Williams took the college football world by storm in his first season at the University of Alabama, leading the legendary Crimson Tide with:

• 865 receiving yards and 8 touchdowns

• More than 18 yards per catch

• Two additional rushing TDs on just four carries

• An average of 66.5 receiving yards per game

His electric performances didn’t go unnoticed—Williams was named a Freshman All-American and earned a spot on the All-Southeastern Conference Coaches’ First Team, while also being a finalist for the Shaun Alexander Freshman Player of the Year Award.

The Swoosh: More Than a Partnership

With Alabama and Nike sharing a three-decade partnership, Ryan’s NIL deal marks the next evolution in a relationship built on performance, innovation, and legacy. Nike’s NIL program is renowned for its holistic approach—offering athletes resources and storytelling that extend far beyond the field.

Ryan Williams said: “Since I can remember, Nike has always been the best fit on and off the field. Family has always been a huge part of who I am. When I had the opportunity to join the Nike family, I knew I had to just do it.”

Nike’s NIL roster uniquely enables standout athletes like Williams to inspire the next generation, supported by the brand’s decades-long focus on innovation and athlete empowerment.

Looking Ahead: Building on Greatness

Williams’ Crimson Tide is one of college football’s perennial powerhouses, and with him at the center of the passing game, expectations are sky-high for the 2025 season. His Nike partnership is expected to amplify not just his on-field profile but also his off-field influence, providing a platform for storytelling and inspiration that moves the game—and the culture—forward.

This move underscores Nike’s 50-year mission to elevate the world’s best athletes—no matter their age—through partnerships that blend legacy, innovation, and the power of sport.

Why This NIL Partnership Matters

• Unmatched Brand Support: Access to Nike’s holistic athlete resources and community.

• Legacy: Alabama has worn Nike for over 30 years; Williams now represents both programs on a national stage.

• Next-Generation Inspiration: Nike continues to invest in athletes whose journeys inspire future stars and fuel new narratives in college sports.

Ryan Williams’ addition to Nike’s NIL family signals more than just a contract—it’s a merging of two football powerhouses committed to greatness, support, and redefining what’s possible in sport.