Nike x KNWLS Redefine Women’s Performance Fashion with New Capsule Collection

Nike, the global leader in athletic innovation, has officially unveiled a sensational new collaboration with KNWLS,  the avant-garde London-based fashion atelier led by Charlotte Knowles and Alexandre Arsenault. The KNWLS x Nike Collection merges sport and style into one dynamic expression of modern femininity, releasing October 14 exclusively via KNWLS, October 15 at select luxury retailers, and globally via Nike SNKRS on October 23, 2025.

The eight-piece capsule builds a wardrobe that fluidly transitions between the track, gym, runway, and nightlife, embodying the idea that female athletes can move through every space with power and sensuality.

Athleticism Meets Avant-Garde Fashion

Centered on the duality of elegance and performance, this capsule presents what the brands describe as high-femme armor,  sophisticated, technical, and unafraid.

“To me, and I think to most women, sportswear is so transitional,” explains Charlotte Knowles, co‑founder of KNWLS. “I want to play badminton in something practical for the sport yet still feel attractive and reflective of my style. The idea that you could wear these pieces to the club after a run ,  that’s what inspired our design direction.”

Designed as both performance gear and artistic statement, the lineup doubles down on futuristic functionality with flexible materials and sculptural silhouettes.

The Hero Piece: Scythe Corset

At the heart of the collection is the Scythe Corset,  a pinnacle of innovation that channels Nike’s cutting-edge Flyknit technology into the craft of couture. For the first time, the same yarns used in Nike’s elite running shoes have been redeployed in apparel.

This corset features an exaggerated hemline, lace-up detailing, and hook‑and‑eye closures, fusing old-world construction with contemporary functionality. As Nike describes, the piece is “armor for the every‑move woman ,  tailored for the gym, the club, and everywhere in between.”

The Ghost Set: Second‑Skin Innovation

The Ghost Top and Pant, crafted in circular knit, epitomize KNWLS’ signature aesthetic: sleek, seamless lines complemented by Nike’s athlete‑centered innovation.

Both garments are dyed with sustainable Asutex washing treatments to achieve earthy hues, while precision‑placed cutouts ensure breathability and mobility. The flared silhouette of the pants echoes KNWLS’ archival designs, while the Ghost Top flaunts sculpted thumbholes that turn movement into style.

The Air Max Muse: Futurism with Femininity

The footwear centerpiece, the Air Max Muse, encapsulates everything the collaboration stands for: innovation, sensuality, and expression. A sculptural sole inspired by Nike’s legendary Air Max family is combined with elements from ballet flats, vintage football trainers, and the KNWLS Fang Boot.

The result is a club‑ready trainer boasting a bespoke molded TPU toe, quilted texture, and spray‑painted highlighting to accentuate its shape. Available in colorways like Elemental Pink, Beige Chalk, and Veranda, this is Nike’s boldest statement yet for women’s performance style,  proving innovation and femininity can thrive in the same stride .

The Storm Top, Joan Twinset, and Razr Run Bag

Nike’s Dri‑FIT Storm Top offers a lightweight yet sleek cropped silhouette in bleached plaid, designed for temperature regulation during workouts,  or equally at home layered under the corset for an off‑duty look.

Meanwhile, the Joan Twinset combines a hooded, weatherproof crop jacket with a double‑layered skirt featuring deep zippered pockets and reflective seam taping reminiscent of KNWLS’ luxe corsetry.

Finally, the Razr Run Bag transforms a KNWLS classic into an activewear accessory: a rugged nylon‑and‑leather crossbody bag reinforced with a rubberized base inspired by Nike’s original waffle outsole for grip and resilience.

Campaign: Performance through Diverse Lenses

The campaign highlights Nike athleteImani‑Lara Lansiquot alongside trailblazing talents Soo Joo Park, contortionist Evgenia Nirka, and artists Crystallmess and VTSS. Each represents a woman unbound by convention ,  embodying the momentum and poise of the KNWLS x Nike muse.

The imagery is kinetic, intimate, and empowering,  merging motion photography and high‑contrast lighting to celebrate women who move with purpose.

The Intersection of Fashion and Performance

As Elle UK reports, the collection’s debut at Milan Fashion Week SS26 blurred the line between the runway, the racetrack, and the dance floor. Blending KNWLS’ high‑femme vision with Nike’s technical brilliance, the collaboration reminds wearers that strength and sensuality can coexist within the same outfit.

Fashion editors have dubbed the drop a milestone for women’s activewear, marking a new epoch for design innovation that merges performance, sustainability, and self‑expression.

Global Launch Details

The KNWLS x Nike Collection rolls out in three phases:

• October 14   Exclusive release via KNWLS.com

• October 15: Limited availability through global fashion partners like SSENSE and Antonia

• October 23   Worldwide drop via the Nike SNKRS App

Each release reinforces the collection’s narrative of movement without boundaries, inviting women to take the gym‑to‑street ethos literally.

Why This Collaboration Matters

The KNWLS x Nike partnership signals a pivotal shift in the evolution of women’s performance fashion. It expands the definition of sportwear elegance, embodying the fusion of utility meets femininity with precision design, technical fabrics, and environmental innovation.

For Charlotte Knowles, this isn’t just about apparel. It’s a statement of identity.

“We used Nike innovations in new ways,” she says. “Flyknit for corsetry, fully fashioned knitwear for tops and leggings, and technical plaids woven with reflective thread. The result is timeless, empowering sportswear with allure and confidence.”