Pacsun Launches UFC Capsule at International Fight Week 2025

Pacsun made its debut at UFC X during International Fight Week 2025 with a new limited-edition capsule collection and immersive fan experiences.

Pacsun took to the mat at UFC International Fight Week 2025, activating onsite at UFC X, UFC's premier two-day immersive fan experience held at the Las Vegas Convention Center on June 27–28.

First-Ever Presence at UFC X

Marking its first-ever presence at UFC X, Pacsun brought its brand directly to fans through a branded booth and influencer-led content. The 10' x 20' space featured a graphic wall designed as a photo moment for fans and fighters, including a custom Pacsun-branded step-and-repeat. UFC X drew thousands of die-hard UFC fans, offering Pacsun a direct connection to one of the most passionate communities in sports culture.

Fighter Engagements and Mainstage Moments

Pacsun welcomed multiple fighters to drop through the booth on Friday to generate real-time content and engage directly with fans throughout the day. On Saturday, Pacsun amplified its presence further with a major brand integration on the UFC X mainstage. Two athlete Q&A sessions were "Presented by Pacsun," complete with LED Pacsun logos displayed prominently on stage, verbal mention from the host, and calls to action to shop the exclusive IFW collection in the UFC Store and Pacsun UFC Collection. The brand also had product visibility displayed during each session. Featured Q&A included Brandon Moreno and Merab Dvalishvili.

Influencer Collaboration

To support its mission of connecting with the next generation of fight fans, Pacsun partnered with digital creator Jayden Rono, who attended as a guest of the brand. Jayden received full access to UFC X. Content captured on TikTok and Instagram helped extend the Pacsun x UFC experience beyond the booth, reaching fans wherever they are.

Launch of Limited-Edition Capsule Collection

Timed to the event, Pacsun launched a limited-edition men's capsule collection, available onsite, online, and in select stores. The tees draw inspiration from grunge, Y2K design, and retro NBA-style graphics, constructed with washed heavyweight fabric, a boxy silhouette, and distressed print details. Priced at $40 and available in sizes S–XL, the collection incorporates Pacsun's signature fit across some of its most successful licensed lines, including UFC, WWE, and F1.

Leadership Perspective

"Collaborations like this are about showing up in the right cultural moments and creating something that resonates, in addition to product," said Richard Cox, Chief Merchandising Officer at Pacsun. "UFC International Fight Week gave us a chance to be present in a space where sport, style, and community naturally collide. That intersection is where Pacsun lives, and where we continue to build connections with the next generation."

Looking Ahead

Pacsun's presence at UFC X further shows the brand's continued investment in cultural relevance and its ability to translate key moments in sport into accessible fashion and community-driven storytelling. As the partnership evolves, Pacsun remains committed to tapping into combat sports through curated drops, creator collaborations, and immersive fan-first experiences.

The Pacsun x UFC International Fight Week 2025 collection is available now in select Pacsun stores, online at Pacsun.com, and was featured live at UFC X in Las Vegas.