Inside The $930 Global Launch Of Prada Made In India “Kolapuri” Sandals

Prada is turning a cultural appropriation controversy into a high-stakes collaboration with Indian artisans. It is launching limited-edition Made in India sandals priced at around €800 ($930) per pair. These are produced directly in India. The move follows global criticism over earlier runway sandals that closely resembled centuries-old Kolhapuri chappals from Maharashtra and Karnataka. These sandals did not initially credit their Indian origins.​

From backlash to collaboration

The new collection will feature about 2,000 pairs of sandals manufactured in Maharashtra and Karnataka. This is under formal agreements with state-backed bodies that promote the country’s leather heritage. Each pair will retail at around €800 (about $930). Thus, positioning the style as a luxury reinterpretation of footwear that can cost as little as 10 U.S. dollars in local Indian markets.​

The sandals are directly inspired by traditional Kolhapuri chappals. This is a handcrafted style that dates back to the 12th century. It is closely associated with artisans from marginalized communities in western India. Earlier this year, images from a Milan show went viral. A similar Prada design, described only as “leather footwear,” was criticized by Indian craftspeople and politicians. They criticized for failing to acknowledge its cultural roots.​

How the India-made Prada sandals will work

Under the new plan, Prada will produce the collection in collaboration with Sant Rohidas Leather Industries and Charmakar Development Corporation (LIDCOM). Dr Babu Jagjivan Ram Leather Industries Development Corporation (LIDKAR) is also involved. Both are backed by the Indian state to support leather workers. Senior executive Lorenzo Bertelli, Prada’s chief marketing officer and head of corporate social responsibility, told Reuters the brand will mix local craftsmanship with its own industrial know-how. He said that the project aims to act as a “multiplier of awareness” for Kolhapuri chappals.​

The line is scheduled to go on sale in February 2026 across about 40 Prada stores worldwide and online. This marks one of the brand’s most visible “Made in India” luxury releases to date. A three-year partnership is being finalized. This includes training programs on the ground in India and short-term residencies for artisans at the Prada Academy in Italy. These initiatives aim to strengthen skills and support long-term product development.​