PUMA Appoints Dusan Hamlin to Lead Its Global E-Commerce Growth Strategy
PUMA is making a clear bet on digital growth. The hiring of Dusan Hamlin puts a proven e-commerce…
Explore Footwear
Brand Watch
933 posts · Page 2 of 39
Fireball Sneaks Turn a High-Top Into a Stash-Ready Statement
Fireball Cinnamon Whisky is pushing into sneaker culture with a concept that blends novelty, utility, and brand storytelling.…
Foot Locker and Uber Eats Bring Athletic Retail Into the On-Demand Economy
Foot Locker is treating delivery apps as a core retail channel, not a side experiment. In fact, the…
PUMA Appoints Dusan Hamlin as Vice President of E-Commerce
PUMA is restructuring how it sells and speaks to consumers online, and it is putting a specialist in…
adidas and Real Madrid Extend Partnership Through 2034
adidas is locking in its most important club relationship for another decade. With an eight-year extension running through…
lululemon Selects Bucharest as a Gateway to Eastern Europe’s Luxury Market
lululemon is treating Bucharest as more than a new pin on the map. By opening in Băneasa Shopping…
Nike Brings Football Fandom to Life Through Immersive Retail Activations
Nike is treating retail as a live extension of the tournament, not just a place to buy kits.…
Victor Wembanyama Leads Nike Atelier’s New Era of Performance Luxury
Nike is using Victor Wembanyama to define what performance luxury means in its highest tier of product. Through…
FDRA Warns New Tariffs and Rising Costs Will Shape Footwear in 2026
FDRA is putting a sharp, public frame around pressures that many footwear companies are already feeling. New tariffs,…
Onitsuka Tiger Opens Its Largest Global Flagship Yet in Shinjuku
Onitsuka Tiger is treating Tokyo retail as a statement about where the brand stands today. With its new…
Louis Vuitton Enters a New Era of Lightweight Performance Footwear With LV Drop 300
Louis Vuitton is treating weight as a design brief, not just a spec line. With the LV Drop…
FILA Reopens Venetian Macao Flagship With an Elevated Retail Concept
FILA is treating retail design as a core part of its athleisure strategy. With the reopening of its…
Nordstrom Appoints Brooke Bobb as New Fashion Director
Nordstrom is treating editorial expertise as a core part of its merchandising strategy. With the appointment of Brooke…
PLC Detroit and New Balance Launch Global Design Capstone Program
Education is becoming a core pipeline for innovation in footwear, not just a parallel track. With the launch…
Casablanca Expands Its Luxury Après-Sport Vision With an Ibiza Pop-Up
Luxury sport is no longer confined to the court, it now extends into travel, nightlife, and seasonal destinations.…
VEJA Turns Adaptive Reuse Into a Retail Strategy in Singapore
Retail expansion is no longer only about newness; it is increasingly about how brands use what already exists.…
Genesco Wins Backing From All Three Independent Proxy Advisory Firms
Corporate governance is no longer a background function in retail, it is becoming a visible driver of strategy…
lululemon Opens One Million Square Foot Distribution Centre in Brampton
lululemon is not simply opening a warehouse, it is scaling the infrastructure behind its global growth. The launch…
PUMA Appoints Marcia Dos Santos as Vice President BU Core
PUMA is not simply adding a new executive; it is reinforcing the structure behind its commercial engine. The…
Nike Expands ACG Across Europe With French Albion Distribution Partnership
Nike is not simply expanding distribution, it is restructuring how ACG enters and competes in Europe’s outdoor specialty…
NRF Top 100 Reveals the Footwear Retailers Winning the Scale Race in America
The latest National Retail Federation (NRF) Top 100 Retailers ranking reinforces a reality that has become increasingly apparent…
Genesco Appoints Jonathan Collins as CFO to Advance Footwear First Strategy
Genesco is not simply filling a finance role; it is reinforcing the execution layer behind its Footwear First…
Nike Appoints David Denton as New Chief Financial Officer
Nike is not simply changing a finance leader. Instead, it is using this transition to reset how discipline…
adidas Deepens College Sports Strategy With Tennessee Partnership
adidas is not simply renewing a partnership; it is using Tennessee to strengthen its long-term college sports strategy.…