Fleur Du Mal Enters Activewear for the First Time With a 16 Piece Sport Collection
Fleur du Mal, Jennifer Zuccarini’s New York-based lingerie and ready to wear label, is entering activewear for the…
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Brand Watch
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Jennie and Frankies Bikinis Bring a Limited Edition Capsule to Seoul’s Seongsu District with a 2 Week Pop Up
Frankies Bikinis is making its Korean brick and mortar debut through a two week pop up at Musinsa…
Fleet Feet and Nike Formalize a Full Nationwide Partnership Built Around the Pegasus 42
Fleet Feet and Nike have formalized an expanded vendor partnership, moving Nike Running from a limited presence in…
Vivobarefoot to Debut its First U.S. store in New York this June
Vivobarefoot is bringing its barefoot movement and biophilic retail concept to the United States for the first time,…
Charles Leclerc Stars in the PUMA x NAHMIAS Speedcat West Coast Makeover
PUMA and Los Angeles based designer Doni Nahmias are back with a second collaborative collection. This time it…
Carhartt Reopens Its Lyon Store With a Redesigned Interior at Rue Lanterne
Carhartt WIP has reopened its Lyon store at 8 Rue Lanterne in the city’s 1st arrondissement. The refreshed…
Sergio Tacchini Marks its 60th Anniversary with a Return to Monte Carlo Masters 2026 as an Official Sponsor
Sergio Tacchini is marking its 60th anniversary year on home territory, returning as an official sponsor of the…
Lacoste Welcomes Alpine F1 Driver Pierre Gasly as Its Newest Brand Ambassador
Lacoste has named Alpine Formula 1 driver Pierre Gasly its newest brand ambassador, tapping a French sporting personality…
F45 Training and Reebok Unite Performance and Community in a Debut Collection Anchored by the Nano X5 Edge
F45 Training and Reebok have delivered on their October 2025 partnership promise, launching the Debut Collection with a…
LEGO Brings Messi, Ronaldo, Mbappé and Vinícius Jr. Together for Its ‘Everyone Wants a Piece’ Campaign
LEGO is turning its World Cup Everyone wants a piece moment into a full athlete collab ecosystem. Moreover,…
Balenciaga’s On Repeat Campaign Reframes the Triple S.2 as a Daily Training Essential
Balenciaga is using its new On Repeat sneaker campaign to push the next phase of its footwear story,…
EA7 Emporio Armani’s Spring Summer Collection Turns Technical Performance into Clean Design
EA7 Emporio Armani is using Spring Summer 2026 to sharpen its performance message. It pushes a collection built…
Shoptalk 2026 Made One Thing Clear: AI Is Reshaping the Future of Retail
Las Vegas has always been a city built on spectacle, but at Shoptalk 2026, the biggest attraction was…
Nike Studios Closes All Locations Just 3 Years After Launching With FitLab
Nike closed all of its Nike Studios boutique fitness locations on March 27, ending a roughly three year…
Fabletics Opens a Shop in Shop Inside Berlin’s Iconic KaDeWe Department Store
Fabletics has opened a shop in shop at KaDeWe in Berlin, marking a new step in the activewear…
Adidas Originals Launches Its FIFA World Cup 2026 Lifestyle Campaign
Adidas Originals has launched its Spring/Summer 2026 campaign on April 2. The new football lifestyle collection is built…
Eric Emanuel x Converse Drops the Denim Pack Across the Chuck 70 and Weapon Ox on April 3
Eric Emanuel and Converse have released the EE x Converse Denim Pack, a two silhouette drop landing April…
Sporty & Rich Opens Its LA Flagship on Melrose Ave This Weekend
Sporty & Rich is opening its Los Angeles flagship store on Melrose Avenue. This brings the wellness driven…
Onitsuka Tiger x Versace Releases the TAI-CHI Sakura in Eight Models
Onitsuka Tiger and Versace released the TAI-CHI Sakura on April 2. This is a collaborative sneaker first shown…
Jordan Golf Drops Its Summer 2026 Collection With Three Performance Shoes
Jordan Brand has launched its Summer 2026 Golf Collection. This is a footwear and apparel range built around…
A’ja Wilson Let Kids Go First on Her Nike A’Two With an Exclusive Kids Foot Locker Shock Drop
Nike and Kids Foot Locker launched the A’Two, A’ja Wilson’s second signature sneaker, in an exclusive kids only…
Dr. Martens Brings Its Craft Zone to Seoul’s Gangnam District With a New Dosan Park Flagship
Dr. Martens has opened its Dosan Park store in Seoul’s Gangnam district. The store is a two floor…
Roots x WNBA Marks Canada’s First WNBA Franchise With a New Limited-Edition Capsule
Roots has launched its second limited edition WNBA collection. This time, the range expands to celebrate the Toronto…
PUMA Marks Pokémon’s 30th Anniversary With a Full Footwear and Apparel Collection
PUMA and Pokémon have launched a collaborative collection marking the franchise’s 30th anniversary. The concept draws on the…