GOAT Group Launches sneakers.com to Reach Everyday Shoppers with an Average Price Point of $70
GOAT Group has introduced sneakers, a new platform targeting everyday sneaker consumers with a curated selection of footwear…
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SHIMA SEIKI Joins CLO’s Ecosystem Partnership Program to Build a Digital to Physical Knitwear Pipeline
CLO Virtual Fashion and SHIMA SEIKI have formally entered the CLO Ecosystem Partnership Program (EPP). The agreement connects…
Dr. Motion and Peanuts Drop Their Second Collab Just in Time for Summer 2026
Dr. Motion and Peanuts have launched the Sunkissed Vibes Collection, a second seasonal compression sock collaboration targeting spring…
From $125 million to $10.1 billion Valuation, How Kevin Durant’s Whoop Stake became his Best Investment Yet
Whoop has closed a $575 million Series G at a $10.1 billion valuation, turning Kevin Durant’s 2017 entry…
ASICS and CARNIVAL Drop the GEL KAYANO 12.1 “Phra Nakhon” as a Bangkok District Tribute
ASICS and Bangkok based retailer CARNIVAL have released the GEL KAYANO 12.1 “Phra Nakhon,” a colorway inspired by…
ANTA Signs Klay Thompson to a Lifetime Partnership and Opens Its First North American Flagship in Beverly Hills
ANTA has announced a lifetime endorsement agreement with Klay Thompson, the first lifetime deal in ANTA Basketball history,…
Kim Jones debuts Bosideng Areal Spring Summer 2026 at Hong Kong’s K11 Musea
Bosideng has unveiled its Spring Summer 2026 collection under Areal, the brand’s new high end line led by…
Reebok Enters Padel With a 5 Piece Apparel Collection Built Alongside GLDN PNT
Reebok has entered the padel market through a collaboration with GLDN PNT, a Miami based activewear brand built…
Kindthread Opens its First Standalone Store Bringing its Performance Driven Healthcare Apparel to Los Angeles
Kindthread, the premium healthcare apparel company behind Landau, White Cross, and Beyond Scrubs, has opened its first standalone…
e.l.f. Cosmetics Partners with Basketball Star Flau’jae Johnson to Inspire the Next Generation
e.l.f. Cosmetics has announced a year long partnership with Flau’jae Johnson, LSU guard, rapper, and founder of More…
Roots Renews Its Activewear Ambassador Partnership with Duke University’s Toby Fournier
Roots has renewed its Activewear Ambassador partnership with Canadian NCAA standout Toby Fournier of Duke University, entering year…
Synergy Sports Capital Acquires LOVB Salt Lake as Reggie Bush and Terrence Murphy Bet on Professional Women’s Volleyball
Synergy Sports Capital, the $150 million private equity fund co led by former NFL players Terrence C. Murphy…
Rev X and Rev iQ Are New Balance’s First Real Play for the U.S. Football Cleat Market
New Balance has officially entered the U.S. football cleat conversation at scale, introducing its new Rev X and…
SAXX Underwear Hits the Ice with Max Domi as New Face of Performance Comfort
SAXX is taking its athlete roster onto the ice. It is signing NHL forward Max Domi to front…
Mercedes-AMG PETRONAS Is Using Wolf Pack Identity to Connect Fans to Its 2026 F1 Lineup
Mercedes-AMG PETRONAS is leaning into its wolf pack identity for 2026. They use a simple social caption to…
Alexander McQueen’s Koko Pumps Turn Wallpaper Florals into Glass Bead Sculpture
Alexander McQueen is using the McQueen Autumn Winter 2026 collection to spotlight the Koko pumps as a key…
Jae Tips Is Officially a Nike Collaborator After Building His Name From Retail Floor to Cult Collab Status
Jae Tips has officially signed with Nike, closing a three year run of independent and Saucony collaborations. He…
Nuuds Takes its Cult Basics From DTC to Nordstrom
Nuuds, the DTC basics brand co founded by influencer and entrepreneur Daryl-Ann Denner, has entered wholesale for the…
Puma Drops the First Mclaren Racing Replica Collection Featuring Norris Piastri qnd 3 Indycar Drivers
Puma and McLaren Racing have launched their first-ever Replica Collection, a fan facing apparel line that mirrors the…
Birkenstock’s Korean Care Line Launch Came with a Bespoke Craft Gift Pouch Made from White Ramie Fabric
Birkenstock Korea commissioned Korean craft studio Onn by Soi to produce a set of bespoke scented gift pouches,…
Nayeon of TWICE fronts Vivaia’s Spring 2026 “Feel the Comfort” campaign in New York City
Vivaia taps TWICE’s Nayeon for its first ever celebrity campaign. The brand sends the K pop star through…
Crocs Opens Its First Ever Full Price UK Store at Westfield Stratford City in East London
Crocs has opened its first full price store in the UK at Westfield Stratford City in East London,…
Samuel Deichmann Takes the Helm as Snipes Europe’s New CEO
Snipes has appointed Samuel Deichmann as its new Chief Executive for Europe, marking the latest step in a…
Alpinestars and Visa Cash App Racing Bulls bring Sakura Season to Suzuka with Spring Edition
Alpinestars is using the Japanese Grand Prix to spotlight just how far Visa Cash App Racing Bulls has…