Victory Live Partners with Las Vegas Raiders to Power Data-Driven Ticketing and Analytics

Victory Live is joining forces with the Las Vegas Raiders to power the team’s business operations and brand presence with cutting-edge ticketing analytics and technology across Allegiant Stadium and beyond.

Victory Live Powers Data-Driven Decisions for the Raiders

The new multi-year partnership designates Victory Live as the Official Data and Analytics Partner for the Las Vegas Raiders, bringing advanced ticketing insights, analytics, and business intelligence to one of the NFL’s most iconic franchises. Victory Live will help the Raiders leverage real-time data, enhance revenue planning, inform strategic decision-making, and support overall technology-driven growth within the organization.

Jonathan Martinez, VP, Revenue Planning & Analytics, Raiders, said:
“We are proud to welcome Victory Live to the Raiders family of partners. Their expertise in ticketing data and analytics aligns perfectly with our commitment to leveraging technology to enhance the Raiders’ business operations.”

Brand Visibility and Fan Engagement

Along with providing actionable analytics, Victory Live will receive extensive branding throughout Raiders properties. This includes LED signage placements inside Allegiant Stadium, digital integrations across Raiders media channels, prominent exposure on the I-15 highway marquee, and broadcast presence during team TV programs like The Silver & Black Show and Raiders Roundtable. This visibility ensures Victory Live’s platform and solutions reach Raiders fans locally and across the team’s vast global following.

Travis Underwood, SVP of Partnerships, Victory Live, said:
“The Raiders are one of the most recognized and respected brands in global sports, with a fan base that extends well beyond the United States. We are proud to bring our technology and expertise to support their operation and help advance the analytics that drive the Raiders’ business.”

Innovation in Event Management

Victory Live, founded by Sam Soni in 2021, is a leader in sports and entertainment ticketing technology, B2B ticket distribution, and analytics solutions. With its Victory Live One platform, the company manages millions of tickets for live events, serving sports organizations, concerts, and theaters worldwide. Their solutions emphasize data-driven distribution, operational efficiency, and maximizing live event experiences for fans and rightsholders alike.

This partnership positions Victory Live and the Raiders at the forefront of analytics-driven sports business—helping the Silver and Black enhance the fan experience, boost operational excellence, and stay ahead in today’s competitive entertainment landscape.