Vionic Partners with Gabby Reece for Wellness and Footwear Innovation

Vionic partners with Gabby Reece merging podiatrist-developed biomechanics with modern, fashion-forward designs, has announced its first-ever well-being ambassador—world-class athlete, wellness advocate, and podcast host Gabby Reece. This milestone represents a new chapter for Vionic, a lead brand within Caleres Inc. (NYSE: CAL), as it continues to position itself at the intersection of science-backed movement and innovative style.

A Partnership Built on Movement as Medicine

Reece, a beach volleyball legend, bestselling author, The Gabby Reece Show podcast host, and co-founder of Laird Superfood, has long championed the philosophy that “everyone is an athlete,” defined not by physical ability but by mindset. This belief mirrors Vionic’s core mission: to help people move better in order to feel their best.

In her ambassador role, Reece will star in Vionic’s upcoming fall campaign, appear across digital and in-store brand content, and help shape the creative direction of future product lines. She will also collaborate with Vionic’s engineering and design teams to blend cutting-edge foot health technology with fashion trends.

“Vionic has tremendous long-term potential, unique authority in science-backed movement and an unwavering commitment to innovation. As we honor and build upon the Vionic brand heritage, we look to deepen its distinction and expand its relevance in ways that are both authentic and hard to replicate,” said Jay Schmidt, President and CEO of Caleres. “Vionic’s partnership with Gabby Reece illustrates our lead brand strategy in action and reflects our focus on long-term brand-building that drives value over time.”

Footwear That Works as Hard as You Do

Reece emphasizes that what you wear on your feet impacts your daily well-being and performance:

“I believe what you put on your feet in the morning matters. This isn’t just a collaboration, it’s a commitment to redefining well-being from the ground up,” said Reece. “Vionic understands that function is not a compromise , it’s the foundation. When paired with thoughtful, beautiful design, that’s when it truly works. I’ve worn Vionic shoes for years, so joining the brand in a meaningful way feels like a natural fit.”

Vionic is known for integrating Orthaheel Technology and arch support systems into every shoe, whether it’s a walking sneaker, sandal, or boot, making it a favorite among podiatrists and active consumers alike.

Designing the Most Advanced Vionic Walking Shoe Yet

As part of the partnership, Gabby Reece will co-create Vionic’s most high-performance walking shoe to date, slated for release in Spring 2026. This sneaker aims to combine biomechanical efficiency, lightweight materials, and modern aesthetics, drawing on Reece’s history as the first female athlete to design a shoe for Nike.

That earlier Nike collaboration taught her the importance of balancing form and function, a lesson she’s bringing to Vionic to produce a shoe that embodies strength, grace, and everyday commitment to movement.