Angels Envy Partners with Short Court for Pickleball Capsule at Louisville Festival

Angels Envy celebrates summer in Louisville by uniting craft bourbon and pickleball style with an exclusive new capsule and community festival.

The summer-long Daycap campaign kicked off with the Louisville Downtown Pickleball Street Festival, where fans gathered for Peach Smash cocktails, live music, local eats, and a taste of community play—all in front of the storied ANGEL'S ENVY Distillery.

The brand’s Daycap campaign is inspired by life’s pause-and-savor moments—whether after an intense match or a productive workday. ANGEL'S ENVY’s new series of video ads captures the spirit behind the Daycap: a well-earned pause to gather friends and raise a bourbon glass together.

Main Street outside the distillery was transformed, thanks to a partnership with Louisville Downtown Partnership and Goodbounce Pickleball Yard, into an outdoor pickleball playground. The day featured open play, spirited tournaments, a specialty Peach Smash bar, and an immersive Daycap activation inside the distillery. A highlight of the festivities was a celebrity exhibition match between Venita Aspen—model, influencer, and ANGEL'S ENVY brand partner from “Bravo’s Southern Charm”—and WAVE Listens Live host Sean Baute.

“I was so excited to team up with ANGEL'S ENVY,” said Venita Aspen. “I've recently been exploring the world of bourbon, and style is at the heart of everything I do - so when I was approached for this project, it was an immediate yes! As a Charleston native who's worked with Short Court, a hometown favorite, this partnership alongside ANGEL'S ENVY felt like a natural fit. Seeing the community come together around pickleball, embrace the Daycap, and celebrate with friends in style—all while enjoying thoughtfully crafted bourbon cocktails like the Peach Smash—was the perfect way to kick off the summer.”

A central feature of the event was the launch of an exclusive pickleball capsule collection with Charleston-based Short Court, recognized for blending classic tennis fashion with contemporary flair. This co-branded drop of paddles and hats, designed for play and leisure, is now available at the ANGEL'S ENVY Distillery and online at shortcourtsports.com.

“At Short Court, we've always embraced a 'play, then après' attitude, and we love ANGEL'S ENVY for their spirited take on our new favorite summer ritual: the Daycap, best enjoyed with a courtside Peach Smash cocktail,” noted Short Court co-founder Neil Thomson.

“We're excited to partner with Short Court and our brand partner Venita Aspen to bring the Daycap occasion to life,” remarked Gigi DaDan, General Manager of ANGEL'S ENVY. “Introducing the Daycap to consumers across the country allows us to celebrate that earned moment to relax and enjoy a well-crafted drink an invitation to cap off the day and kick off the night. Through this partnership, we're recognizing the joy of unwinding with a premium experience that feels well deserved.”

Where to Experience the Daycap Next

ANGEL'S ENVY plans to deliver the Daycap experience throughout the summer at selected venues:

• Peach Smash Daycap Takeovers in Louisville: Enjoy a Daycap at Goodbounce Pickleball Yard’s riverside courts, and at local hotspots Five Iron Golf, Bar Vetti, and Galaxie.

• Craft Your Daycap Classes: Book a 90-minute Peach Smash cocktail workshop at ANGEL'S ENVY Distillery via their website.

• Charleston Sampling Event: This fall, Charleston will play host to a Daycap-themed celebration, spotlighting the merchandise collaboration and community ritual.

To keep up with events and exclusive drops, follow @angelsenvy and @shortcourtsports on Instagram.