Salomon’s 35% Growth Pushes Amer Sports to Bet Bigger on Footwear
Salomon is moving from cult outdoor name to strategic growth engine inside Amer Sports. Footwear is now central…
Editorial desk
FM Team
2,452 published stories · Page 38
Jack Draper Signs with ASICS and Joins Its Global Tennis Athlete Family
ASICS Tennis has made Jack Draper’s long rumoured switch officially official, confirming the British No. 1 as the…
Fila Returns to Milan Fashion Week with Reimagined Sportswear
Fila used its AW26 Milan Fashion Week show to push a clear idea: taking performance sportswear off the…
On Launches Real Energy Campaign For The Next Generation Of Cloudmonster
On is rolling out a new Real Energy global campaign to launch the next generation of its Cloudmonster…
Kickers x ACW and Finisterre x Xtratuf bring Dual Shoe Collabs
Kickers and Finisterre are taking two very different routes into collaboration culture this month, with one leaning into…
Vivobarefoot Taps Antavo’s Ai To Turn Foot Scans And Repair Choices Into Loyalty Points
Vivobarefoot ties rewards push to loyalty tech with Antavo’s AI platform, adding a data led layer to its…
Inter Miami and Adidas Unveil ‘Presagio Blackout’ Away Kit For 2026 MLS Season
Adidas and Inter Miami CF have unveiled the Presagio away kit for the 2026 and 2027 MLS seasons,…
On Turns To 32 Robots In Busan South Korea To Rewrite Its Supply Chain
On is using a new robot run factory in Busan, South Korea to rethink how performance footwear is…
PUMA Partners with Shincell to Power the Next Generation of NITRO™ Running Foam
PUMA is moving to secure the next phase of its performance running story, teaming up with Chinese materials…
Denim’s Path to $130 Billion Runs Through Sustainability and Digital Tracing
New technologies are reshaping denim production around water, chemicals, energy, and traceability. This aligns with a wider market…
Olé Cocktail Co. Expands its ASICS LA Marathon Partnership with Multi Year Deal
Olé Cocktail Co. is doubling down on the ASICS Los Angeles Marathon, extending its role as an official partner…
Top 10 Performance Brands Expanding into Technical Footwear
Over the past five years, footwear has emerged as one of the most strategically important growth categories across…
Top 10 Pink Basketball Sneakers Released Since A’ja Wilson’s A’One Debut
Since the debut of Nike A’One pink has moved decisively into the center of basketball footwear storytelling. What…
Nike adidas and Kappa Used the Winter Olympics to Stress Test Decades of Textile IP
Nike, adidas, and Kappa used the Milan Cortina 2026 Winter Olympics as a live laboratory for decades of…
Emma Raducanu Joins Uniqlo’s LifeWear Roster as New Global Brand Ambassador
Uniqlo has added Emma Raducanu to its top tier of talent, appointing the 2021 U.S. Open champion as…
Montirex Goes Behind the Brand With an Unfiltered 4 Episode YouTube Series
Montirex is turning its growth story into content with Behind the M, a new four part YouTube documentary…
PrimaLoft Names BOA Veteran Eric Weis as President in a Commercial Growth Leadership Reset
PrimaLoft is tightening its commercial focus with a leadership reset. The company is naming Eric Weis as president…
Shein Faces Texas Lawsuit Over Toxic Kids Products and CCP Data Exposure
Texas Attorney General Ken Paxton has filed a sweeping lawsuit against Shein, accusing the ultra fast fashion giant…
Steven Smith’s Crocs Ripple Gets a Global March 2026 Release
Crocs is moving its most watched experiment closer to the mainstream as the Steven Smith, designed Ripple finally…
ASICS Runwalk Trad Sneaker Lux Brings Running Tech to Dress Shoes
ASICS is doubling down on the run in your dress shoes idea with the RUNWALK TRAD SNEAKER LUX,…
Telfar Debuts a Three Silhouette Modular Footwear System
Telfar is stepping into its next footwear chapter with the Modular shoe line, a three silhouette system of…
Norda Drops Nine Kaleidoscopic Colorways Across Four Silhouettes
Norda is using Spring Summer 2026 to turn its trail lineup into a color story. The brand is…
Met Gala 2026 Sets “Fashion Is Art” as Its Dress Code
The 2026 Met Gala will ask guests to dress to the theme Fashion is Art, a dress code…
Louis Vuitton Is Crafting 24 Custom Trophy Trunks for Every Grand Prix on the F1 Calendar
Formula 1 and Louis Vuitton are turning the sport’s 2026 rule reset into a luxury era statement: New…