
10 Shoes from MSCHF that went Viral
MSCHF has mastered something most footwear brands still misunderstand: in today’s market, attention is distribution. From the Big…
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MSCHF has mastered something most footwear brands still misunderstand: in today’s market, attention is distribution. From the Big…

Nike and Nigo are closing out their Air Force 3 project with a final collegiate inspired chapter that…

Luxury sneaker collaborations are no longer side projects or marketing stunts. On the resale market, they function more…

Puma is centering its classic Suede sneaker at Paris Fashion Week with Suede House, an immersive space in…

Salomon has appointed Finnish designer Heikki Salonen as its first-ever creative director, marking a new chapter that formally…

In sneaker resale, price isn’t driven by leather quality or cushioning innovation. It’s driven by access. The shoes…

Nike and Skims are introducing the NikeSkims Rift Mesh, the first sneaker from their partnership and a reworked…

COS marks the Spring Festival with a limited edition Year of the Horse collection, staged inside Shanghai’s historic…

Louis Vuitton’s neon green menswear pop up for the Fall/Winter 2019 residency brought Virgil Abloh’s runway vision into…

Footwear’s next wave is being shaped by sustainability mandates that have moved from marketing language to operational reality,…

Fit has become one of the most decisive factors in global footwear performance. As luxury brands expand across…

In women’s footwear, the uppermost price tier is shaped by a different set of forces. Here, value is…

Kith is starting 2026 in full alpine mode, reuniting Ronnie Fieg and Italian boot maker Diemme for a…

Athleisure brands have spent the last decade building trust through apparel. Now, many are testing whether that trust…

Reebok’s new ‘Born Classic. Worn for Life.’ campaign puts the Reebok Classics line back in the spotlight with…

New Balance’s new Coco Gauff Australian Open kit brings the world No. 1’s Melbourne look to stores for…

PUMA and McLaren Racing are entering a multi year global partnership that ties team performance, fanwear, and lifestyle…

In today’s luxury market, pricing power is no longer about aspiration alone. It is about discipline. As consumers…

As women’s footwear continues to evolve beyond seasonal trends into purposeful everyday wear, a distinct set of brands…

Brand equity in luxury footwear isn’t just about who’s ‘hot’ this season. It’s about who can hold price,…

At the highest end of men’s footwear, price is not driven by trend or visibility. It is driven…

Louis Vuitton’s ongoing ‘Victory Travels in Louis Vuitton’ story moves into a new phase with a 10 year…

Pharrell Williams’ latest Louis Vuitton men’s collection steps back from spectacle and leans into quiet luxury, opening Paris…

Jaden Smith’s debut collection for Christian Louboutin men is framed as a trust led experiment: a first time…