Salomon Signs Five-Year IRONMAN Partnership, With Kona Title Rights From 2027
Salomon joins IRONMAN from 2027 through 2031, with Kona title rights and plans for triathlon footwear and apparel.
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Al Jazira and New Balance Begin Three-Year Partnership in Abu Dhabi
Al Jazira Sports and Cultural Club has signed a three year partnership with New Balance. The global sportswear…
INOV8 Roadfly Max and Zero Review: Two Distinct Rides for Long Miles, Fast Sessions and Everyday Comfort
After a month of testing both shoes, I can say they’ve each earned a permanent spot in my…
Beyond the New Balance 530: 6 Retro Sneakers, Compared by Shape and Specs
Six retro sneakers reveal two very different directions for 2026: layered Y2K runners and slim archival track shoes. We compare their shapes, official specifications, and current prices.
ANTA KAI 3 “Mother’s Love” Brings Emotion to Kyrie Irving’s Signature Shoe
ANTA and Kyrie Irving are expanding the emotional storytelling behind the KAI 3 with the “Mother’s Love” colorway.…
Diversified Performance: Navigating the 2026 Running Shoe Landscape
The premier running shoes released in 2026 are defined by their specialized solutions rather than a singular design…
Nike Brings Back the Kobe 10 Protro With Next-Generation Performance Updates
Nike Basketball is returning the Kobe 10 to the court with a Protro update built for the speed,…
Cameron Brink Brings Runway Style to the WNBA Tunnel in All-White Look
Cameron Brink continues to make game day arrivals part of the WNBA style conversation. Her recent Cameron Brink…
ALYN Golf Introduces the Geraldine Collection With Performance and Personality
ALYN Golf’s Geraldine Collection continues Tisha Alyn’s effort to make women’s golf apparel feel more functional, expressive and…
American Eagle Brings Lamine Yamal’s Off-Pitch Style to a New Global Capsule
American Eagle is turning its partnership with Lamine Yamal into a real product line. The brand will launch…
adidas Honors Antoine Dupont With a Signature ADIZERO RS15 Rugby Boot
adidas is giving Antoine Dupont a signature ADIZERO RS15 that balances a clean, heritage driven look with the…
Nike Launches Hybrid Training Shoes With a Two-Shoe System for Racing and Training
Nike is entering the fast growing hybrid training category with a two shoe system built to end a…
adidas and Arte Antwerp Expand Their Football-Inspired Partnership With FW26 Collection
adidas and Arte Antwerp are deepening their creative partnership with a new capsule that treats football as more…
Barbie Brings Angel Reese’s Dream Closet to Life at WNBA All Star Weekend
Barbie is using Angel Reese’s All-Star moment to do more than drop a doll. With the Angel Reese…
Inside the Malbon x Markarian Luxury Padel Launch
Malbon and Markarian are treating the padel court as a legitimate luxury setting, not just another place to…
Reebok Continues Building DiJonai Carrington’s Platform Ahead of an Expected Signature Launch
Reebok is clearly treating DiJonai Carrington as one of the cornerstones of its basketball comeback, and the Reebok…
Anthony Edwards Showcases Prada as Luxury Brands Deepen Their Connection to Basketball Culture
Anthony Edwards is no longer just a pure hoop story. With Prada on his back and in his…
Nike Celebrates Olympic Champion Alysa Liu With New Graphic Hoodie Collection
Nike is using Alysa Liu’s Olympic moment to build out a new lane in its lifestyle business. With…
Dsquared2 Named Official Fashion Partner of AS Roma and AS Roma Women
Dsquared2 is the latest fashion house to stake a serious claim in elite football. The brand has signed…
NBA and WNBA Expand TikTok Partnership to Drive Live Game Discovery
The NBA and WNBA are treating TikTok as a primary broadcast funnel, not just a marketing add-on. The…
Under Armour Doubles Down on Women’s Basketball With Marina Mabrey Player Exclusive
Under Armour is making a clear statement with Marina Mabrey. By building a dedicated player exclusive around her…
Malbon and Markarian Bring Luxury Fashion to the Padel Court
Malbon and Markarian are treating the padel court as a new stage for luxury style. Their joint capsule…
Caitlin Clark Turns Wilson’s Flagship Into One of All-Star Weekend’s Hottest Retail Destinations
Caitlin Clark is turning Wilson’s home court into a destination. With the “Beyond The Arc” activation and early…
Jordan Brand Turns the Air Jordan 1 Into a “Love Letter” to the Journey Behind Every Athlete
Jordan Brand is leaning into narrative with its latest Air Jordan 1 drop. The new Jordan Brand Air…