Gray Whale Gin Partners with Boston Red Sox for Fenway Debut in 2025

No drink says summer in New England quite like one sipped at historic Fenway Park, and now, game day will feature a crisp, coastal twist: Gray Whale Gin, the celebrated California-born, purpose-driven spirits brand, has officially been named the Official Gin of the Boston Red Sox. This multi-year partnership debuts as baseball season reaches its fever pitch, promising unforgettable ballpark experiences for tens of thousands of fans.

The partnership marks Gray Whale Gin’s first appearance at Fenway Park, one of the most iconic venues in Major League Baseball (MLB), and elevates the gin’s profile to an entirely new national audience. Fenway Park, known for its historic Green Monster, legendary games, and passionate Red Sox Nation, now welcomes a spirit inspired by the Pacific coastline.

Connecting Coastal Traditions and Red Sox Heritage

“It’s an honor to bring a taste of the California coast to Red Sox Nation,” describes Mike Dee, President of Deutsch Family Wine & Spirits, the parent company behind Gray Whale Gin. Dee, formerly COO of the Boston Red Sox, adds, “This partnership connects two icons ,the rich legacy of the Red Sox and the bold spirit of Gray Whale Gin—all with a refreshing twist perfect for game day.”

The “Gray Monster”: Fenway’s New Signature Cocktail

Inspired by the ballpark’s world-famous Green Monster outfield wall, Gray Whale Gin introduces the Gray Monster, a signature cocktail crafted exclusively for Fenway:

• Ingredients: Gray Whale Gin, lemon juice, grapefruit soda

• Flavor: A crisp, zesty blend echoing the cool, coastal breezes of California

This beverage is designed to refresh fans during midsummer matchups and offers a playful nod to Boston tradition.

“We are excited to welcome Gray Whale Gin as the official gin of the Boston Red Sox,” shared Troup Parkinson, Chief Marketing & Partnerships Officer for the Red Sox. “With a purpose-driven mission rooted in sustainability and giving back, Gray Whale Gin is a natural fit for the Red Sox, reflecting our shared commitment to quality, community, and creating memorable experiences for our fans.”

A Purpose-Driven Gin: Sustainability at Its Heart

Gray Whale Gin is more than a premium spirit—it’s a beverage with a mission. Every bottle supports ocean conservation through partnerships with:

• 1% for the Planet: Channeling 1% of sales to nonprofit environmental groups

• Oceana: The largest global advocacy organization dedicated to ocean conservation

Gray Whale Gin celebrates the journey of the iconic California Gray Whale, whose migration inspired the gin’s recipe.

Signature Botanicals (all sustainably sourced/wild-harvested along the migratory path):

• Juniper from Big Sur

• Limes from Temecula Valley

• Fir Trees from Sonoma County

• Sea Kelp from Mendocino Coast

• Mint from Santa Cruz

• Almonds from Central Valley

This commitment to traceable sourcing and ecological stewardship defines Gray Whale Gin’s role within the growing sustainable spirits movement.

Blending Heritage, Sport, and Sustainability

At its heart, this partnership bridges two American legacies:

• The Boston Red Sox: One of baseball’s most storied franchises, with a fan base as fierce and dedicated as any in sports

• Gray Whale Gin: A West Coast brand championing eco-friendly production and ocean advocacy, now bringing its ethos to one of the country’s most passionate sports markets

The collaboration extends beyond ballpark sales; it’s a statement about how brands can drive positive change through purpose-led partnerships.

What Fans Can Expect

• Look for Gray Whale Gin branding throughout Fenway Park, including new cocktail stations and themed experiences

• Try the signature Gray Monster cocktail all season long—perfect for cooling off during extra innings