Nike Becomes Official Sportswear Partner for Team Visma Lease a Bike in 2025 Rollout

Team Visma | Lease a Bike has chosen Nike as its new off-bike sportswear supplier starting July 2025.

A New Era of Collaboration

This partnership is not just about apparel; it’s about a shared vision and ambition. Team Visma | Lease a Bike has always sought to align itself with brands that mirror its values—dedication, innovation, and a commitment to making a difference in the world of sport. By bringing Nike on board, the team signals its intent to look beyond victories and podium finishes, focusing instead on broader impact and legacy.

“We actively seek partnerships with brands that strive not only for victories but also for meaning and impact. In the end, it’s about what you leave behind. That’s where Nike and Team Visma | Lease a Bike find common ground. It aligns perfectly with our own belief: we ride for more,”
Richard Plugge, CEO of Team Visma | Lease a Bike said.

What the Partnership Means

Under the terms of the new agreement, Nike will supply all off-bike apparel for Team Visma | Lease a Bike. This includes everything from jackets and shirts to the caps and beanies worn by riders during podium ceremonies. The partnership goes beyond simply outfitting the team; it represents a holistic approach to team identity, professionalism, and fan engagement.

The collaboration will see Nike’s signature style and performance-driven design integrated into the team’s everyday wear, ensuring that both riders and staff represent the best in sportswear technology and fashion, even when they’re not racing.

Shared Values: Riding Beyond Victory

The partnership is built around the team’s motto: We ride beyond victory. This philosophy is about more than just winning races—it’s about making a lasting impact, inspiring fans, and setting new standards in the sport.

“It’s fantastic to see Nike partnering with Team Visma | Lease a Bike. After all, they only go for the very best. This collaboration also offers valuable opportunities in terms of brand visibility and premium merchandise for our fans,”
Plugge added.

By joining forces with Nike, Team Visma | Lease a Bike is aligning itself with a brand that has a storied history of supporting athletes and pushing the boundaries of what’s possible in sports. The partnership is expected to open new doors for both organizations, particularly in terms of global brand visibility and the creation of exclusive merchandise for fans.

Looking Ahead: Opportunities for Fans and the Team

For fans of Team Visma | Lease a Bike, this partnership means access to premium Nike merchandise that reflects the team’s identity and values. The collaboration is expected to produce a range of stylish and functional apparel, allowing supporters to feel even more connected to their favorite team.

For the team itself, working with Nike is an opportunity to benefit from the latest in sportswear innovation, ensuring that riders and staff are comfortable, stylish, and ready to represent the team at the highest level—whether they’re at the race, on the podium, or engaging with fans around the world.

Looking Ahead

The announcement of Nike as the official sportswear supplier for Team Visma | Lease a Bike is more than just a sponsorship deal—it highlights the team’s commitment to excellence, both in competition and in the way it presents itself to the world. As the partnership unfolds, fans can look forward to seeing the iconic Nike swoosh alongside the yellow and black of Team Visma | Lease a Bike, symbolizing a union built on shared ambition, innovation, and the drive to ride for more