REIGN adds DeMarcus Lawrence to athlete ambassador lineup

DeMarcus Lawrence brings top-tier football performance and relentless drive to the REIGN Total Body Fuel family as its newest elite ambassador.

Lawrence joined the Seattle Seahawks in March 2025 after an 11-year run with Dallas and is now a key force on the Seahawks’ defensive front. Known for his explosive pass rushing and leadership, he consistently challenges himself both on and off the field, a fit for REIGN’s mantra of grit, endurance, and continual improvement.

“Every game, every rep, I give it everything I’ve got,” Lawrence said. “My mindset, my training, and what fuels me all count. That’s why I stand with REIGN: it’s clean, powerful, and built to perform like I am.”

Fueling the Best—REIGN’s Approach to Athlete Partnerships

Lawrence joins a REIGN TBF ambassador lineup that includes football stars Luke Kuechly and Nick Chubb, reflecting REIGN’s focus on athletes who push boundaries and inspire competition at every level. The brand’s Total Body Fuel line is formulated for high performance, delivering 300mg of natural caffeine, zero sugar, BCAAs, CoQ10, and electrolytes. Engineered to keep athletes performing at their best, it mirrors the discipline and power of its ambassadors.

“REIGN Total Body Fuel celebrates the relentless, those who bring it every day,” said Tim Ryder, General Manager at REIGN TBF. “DeMarcus’s ferocity, discipline and consistency on the defensive line mirror the ethos in every can of REIGN TBF. We’re thrilled to have him join our lineup of elite ambassadors.”

Lawrence’s Role in Seattle and Beyond

Lawrence made headlines this season for his strong start and immediate impact with the Seahawks, though he recently suffered a thigh injury in a matchup against the Arizona Cardinals and is currently being evaluated week-to-week. Despite injury setbacks, his professionalism, leadership by example, and championship mentality remain pivotal for both his team and his new partnership with REIGN.

With over 61 career sacks and multiple Pro Bowl nods, Lawrence represents the intensity and professional excellence that REIGN seeks to channel for everyone from young athletes to fitness enthusiasts hitting the gym.

Energy For Athletes and Everyday Champions

REIGN TBF is positioned as the go-to performance drink for those seeking more—from a tough lift to a long run to the grind of a daily routine. Lawrence’s journey and approach to training embody REIGN’s message: relentless preparation, clean energy, and refusing to let setbacks stop progress.

As the new NFL season unfolds and Lawrence looks to return strong from injury, expect more powerful campaigns and content from the REIGN team—spotlighting what’s possible when resilience and performance meet the right fuel.