Roots Activewear Welcomes Toby Fournier as First Female Ambassador

In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand, has announced an exciting partnership with Toby Fournier, the talented basketball sensation from Duke University. This collaboration marks a significant milestone for both parties, as Fournier becomes the first female ambassador for Roots’ Activewear line.

Toby Fournier is a force to be reckoned with. The young Canadian athlete has been making headlines with her incredible skills on the court. As a standout player for Duke University, Fournier has already earned numerous accolades, including being named ACC Rookie of the Year. Her achievements extend beyond college basketball, as she helped Team Canada secure a bronze medal at the U19 Women’s FIBA World Cup, where she averaged an impressive 16 points and 14 rebounds per game.

This partnership is about inspiring a new generation of young athletes. Fournier will be representing Roots Activewear in various marketing campaigns, showcasing the brand’s commitment to performance and style. The collaboration is deeply personal for both parties, as Fournier has been a long-time fan of Roots, having worn their clothing since she was a kid. “I’ve always admired Roots for its quality, comfort, and style,” Fournier shared. “To now be a part of this journey is truly an honor.”

This partnership is part of Roots’ broader strategy to support women in sports. The brand has recently collaborated with the WNBA, further solidifying its position as a champion of female athletes. By partnering with Fournier and the WNBA, Roots is sending a powerful message about its dedication to empowering women at all levels of sports. Leslie Golts, Chief Marketing Officer at Roots, expressed her enthusiasm about the partnership: “Toby embodies everything we stand for at Roots—passion, resilience, and a relentless pursuit of excellence. We’re thrilled to have her on board.”

This collaboration between Roots and Toby Fournier represents a significant step forward in the brand’s journey to support women in sports. By aligning with talented athletes like Fournier, Roots is not only expanding its influence in the sports arena but also reinforcing its commitment to quality, style, and performance.

As Fournier continues to inspire on the court, her partnership with Roots will undoubtedly inspire young athletes across Canada and beyond.