adidas and SATISFY Launch ADIZERO ADIOS PRO 4 Collaboration
adidas has teamed up with Paris-based running label SATISFY for a new multi-season partnership, starting with a limited-edition…
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Lowa Relocates U.S. Headquarters to Salt Lake City
Lowa has officially relocated its U.S. headquarters to Salt Lake City, marking a significant shift for the German…
Converse Unveils SHAI 001 Premium Signature Sneaker for Shai Gilgeous-Alexander
Converse SHAI 001 Premium channels Shai Gilgeous-Alexander’s “Slither” style into a controlled, minimal signature sneaker built for performance…
Aimé Leon Dore and FootJoy Unveil Heritage-Inspired Golf Collection
FootJoy and Aimé Leon Dore are back on the tee with a drop that threads old-world golf elegance…
Diadora and JW Anderson Unveil Fashion Forward Retro Running Sneaker
JW Anderson is back in the footwear lane, this time teaming up with Diadora to rework one of…
New Balance Adds Yunus Musah to Growing Football Lineup
New Balance is adding serious engine to its global football roster, announcing the signing of U.S. midfield standout…
Crocs and Oracle Red Bull Racing Launch Formula 1 Footwear Collaboration
Oracle Red Bull Racing and Crocs are dropping one of the wildest motorsport crossovers of the year: a…
NISMO Teases Monaco E-Prix Return Ahead of Formula E Showdown
NISMO is counting down to one of the most iconic stops on the Formula E calendar, teasing “Not…
JW Anderson and Diadora Reimagine the 1975 Equipe as a Modern Retro Runner
JW Anderson and Diadora are stepping into retro running territory with a fresh take on the Equipe, a…
Arc’teryx System_A Launches First Women’s Climbing Collection for Modern Climbers
Arc’teryx is bringing its System_A line closer to real climbing life with its first women’s-specific collection, designed around…
FFF and Levi’s Unveils Cross-Atlantic Capsule Blending Football and Western Heritage
France’s FFF and Levi’s have teamed up on a cross-Atlantic capsule that blends American Western heritage with the…
adidas Football Signs Chloe Kelly to the Three-Stripe Family
adidas Football has made it official: Chloe Kelly is the newest member of the three‑stripe family. She was…
LOEWE x On Unveils Most Ambitious SS26 Performance Luxury Collection
LOEWE and On are back with their most ambitious collaboration yet: a Spring/Summer 2026 collection that treats performance…
adidas A-TYPE Brings Italian Luxury Craftsmanship to Classic Sportswear
ESSX is giving New York a clean first look at adidas Originals’ most elevated project yet. The new…
On Running Posts Record Q1 2026 Sales with Strong Profit Growth
On has kicked off 2026 with its strongest quarter ever, delivering record net sales and profitability while staying…
adidas Unveils Mexico Third Kit Inspired by “Somos México” and Unity
adidas is presenting the Mexican National Team’s new third kit as more than a color update. Instead, it…
H&M and Lotto Launch Football-Inspired Menswear Collection
H&M is stepping onto the pitch this season with a new menswear collaboration alongside Lotto, the Italian sportswear…
Gatorade and Venus Williams Push for More Research in Women’s Sports
Gatorade’s latest message puts a hard number on a big problem: only 6% of sports-science research focuses on…
ANTA Unveils KAI 2 Speed ‘Turquoise’ Inspired by Indigenous Craft
ANTA Basketball brings deeper storytelling to the KAI 2 Speed ‘Turquoise.’ The latest Kyrie Irving signature colorway draws…
adidas Basketball and Broadwick Studio Launch Ant Farm Experience Platform
Broadwick Studio and adidas Basketball have transformed “Ant Farm” into more than a campaign. Instead, the project works…
WNBA 30th Anniversary adidas Superstar Unveiled as Exclusive Player Seeding Kit
adidas Basketball marks the WNBA 30th anniversary adidas Superstar celebration with a special women’s-only seeding kit. The brand…
norda 002 Moonbeam Expands Brand’s High-Performance Trail Lineup
Norda is expanding its technical trail lineup with the new Moonbeam version of the 002, known as the…
EA7 Returns as Official Outfitter for Internazionali BNL d’Italia 2026
EA7 Emporio Armani is strengthening its connection to tennis by returning as the Official Outfitter of the Internazionali…
Lotto Launches New Football Culture Campaign Ahead of Summer Stage
Lotto is entering football’s biggest summer stage with a new global campaign called “Legends Begin with LOTTO.” The…