Under Armour Launches Zero-Plastic Regenerative Sneakers with UNLESS

A new era of sustainable performance meets nature’s blueprint for circular design.

Under Armour has deepened its partnership with regenerative fashion leader UNLESS Collective, unveiling three groundbreaking sneaker silhouettes built entirely from plant-based, zero-plastic materials. The launch, marking the first time UNLESS footwear will be available through Under Armour’s global retail channels, redefines what environmentally responsible footwear can look  and perform  like.

Circular Innovation Meets Street Style

Released during New York Climate Week 2025, the new lifestyle sneakers embody UNLESS’s regenerative philosophy inspired by nature’s closed-loop systems. Each model has been engineered to biodegrade completely, returning safely to the earth without generating microplastics, dyes, or petrochemical residue. It’s the next step in Under Armour’s growing commitment to planet-conscious performance innovation.

Built from high-performance natural fibers, the sneakers promise durability, traction, and breathability comparable to premium synthetics, all while carrying an urban aesthetic reminiscent of skate culture. With clean design lines, neutral colorways, and layered construction, the collection strikes an intentional balance between minimalist streetwear and environmental stewardship.

“These aren’t just sneakers  they give back more than they take, embodying a new standard of innovation that works in harmony with nature,” said Eric Liedtke.

Under Armour’s Executive Vice President of Brand Strategy, in a statement. “At UA, we’re proud to use our platform to accelerate meaningful change and spotlight products that are as responsible as they are high-performing.”

The Lineup (Three Styles, One Vision for Regeneration)

The Under Armour x UNLESS collection introduces three distinct silhouettes, each reflecting a different mood and lifestyle while preserving the same eco-regenerative core.

• The UNLESS York Low ($149)  A sleek, low-top sneaker defined by smooth lines and versatile design, engineered for everyday wear and comfort.

• The UNLESS Govy Mid ($159)  A bold mid-cut silhouette offering stronger presence and ankle support, blending rugged style with circular craftsmanship.

• The UNLESS Seaside Slip-On ($119)  A laid-back design with skate-inspired cues, boasting breathability and easy slip-on functionality that doesn’t compromise stability.

Each piece features bio-based soles, natural dyes, and compostable construction. Once worn out, users can return shoes through Under Armour’s planned Return-to-Earth program, ensuring every pair decomposes safely while re-entering the soil’s lifecycle.

Art, Culture, and Collaboration

Beyond sustainability, the collection highlights creativity as part of global advocacy for responsible fashion. Under Armour teamed up with multi-disciplinary artist Nathaniel Russell, known for his witty and nature-inspired illustrations, to create limited-edition designs featuring hand-carved, felt-stitched graphics. These exclusive versions of the UNLESS footwear and apparel were showcased at Printemps New York City  the launch coinciding with Climate Week’s spotlight on regenerative innovation.

This collaboration bridges the intersection between art and environmental responsibility, transforming sneakers into collectible artifacts and showcasing how regenerative fashion can be emotionally resonant as well as scientifically advanced.

Redefining the Future of Performance Footwear

For Under Armour, the continued partnership with UNLESS represents a broader pivot toward end-to-end circularity within its supply chain. The brand has outlined aggressive targets for reducing non-renewable materials in its collections, integrating recycled and plant-based textiles across footwear, apparel, and accessories by 2030.

UNLESS, widely recognized as the world’s first all-plant, zero-plastic regenerative fashion company, emerged from the belief that the fashion industry can repair rather than harm the planet. By merging UA’s production scale and engineering expertise with UNLESS’s regenerative material science, this partnership sets a precedent for viable, high-volume sustainable manufacturing across global markets.

Under Armour’s presence at the forefront of circular product development aligns with the rising shift in consumer expectations. The global regenerative materials market is forecasted to reach over $60 billion by 2030, driven by demand from environmentally aware athletes and everyday consumers seeking transparency, longevity, and earth-friendly options in performance gear.

Availability and Pricing

The Under Armour x UNLESS footwear collection, featuring the York Low, Govy Mid, and Seaside Slip-On, is available now on UnderArmour.com and at select retail stores including Printemps New York, with prices ranging between $119 and $159.

These sneakers are built not only to perform  but to return. With each step, they represent a commitment to crafting the future of footwear that leaves nothing behind except impact and inspiration.