lululemon Introduces Official NFL Collection for Fans of All 32 Teams

lululemon is stepping boldly into the world of professional sports with the launch of its first-ever officially licensed NFL collection, offering apparel and accessories for fans of all 32 teams. The new lululemon x NFL line marks a major expansion for the brand, long celebrated for its yoga, running, and lifestyle essentials, as it brings elevated design and comfort to North American football culture.

Launching October 28, this collaboration bridges athletic performance, fan pride, and everyday wear, positioning lululemon at the heart of the modern sportswear conversation.

A New Chapter in Fan Fashion

The lululemon x NFL collection includes a curated range of men’s and women’s apparel, featuring classic lululemon silhouettes reimagined with team logos, colors, and insignia. Popular favorites such as the Steady State franchise for men and the Define, Scuba, and Align collections for women headline the lineup, each tailored for comfort, versatility, and fan expression.

Pieces span from oversized hoodies, Define jackets, and Align leggings to accessories like Everywhere Belt Bags, giving fans the flexibility to represent their teams in style, whether at the stadium, the gym, or daily errands.

This collection underscores lululemon’s growing reputation as a lifestyle brand that fuses sport, comfort, and culture, transforming fan gear into an extension of personal style.

Redefining Modern Fan Apparel

In a statement accompanying the launch, Celeste Burgoyne, President, Americas and Global Guest Innovation at lululemon, explained the collection’s purpose:

“True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that feels like family.”

Renie Anderson, Executive Vice President and Chief Revenue Officer of the NFL, echoed the sentiment, emphasizing that the collaboration is built on shared values of community, innovation, and connection:

“lululemon boasts a loyal fan base built on culture and innovation, qualities that thoroughly reflect the NFL.”

Together, the organizations aim to redefine modern fan apparel, merging the technical mastery of lululemon with the heritage and emotion of NFL fandom.

The “Welcome to the Fam Club” Campaign

To celebrate the launch, lululemon and the NFL unveiled a star-studded campaign titled “Welcome to the Fam Club.” Featuring NFL Legends Joe Montana, Nick Foles, Ryan Clark, and Emmanuel Acho, the campaign celebrates the relationships and communities that define sports loyalty.

Through cinematic storytelling and relatable imagery, the campaign extends beyond apparel; it’s a cultural statement about belonging, pride, and shared identity.

Where to Buy the lululemon x NFL Collection

The full collection is available through NFLShop.com, Fanatics.com, and select team and stadium retail locations across the United States and Canada. Global fans will also be able to access the assortment via international NFL Shop sites.

lululemon partnered with Fanatics, the global leader in licensed sports merchandising, to ensure a seamless retail rollout, premium quality standards, and a unified shopping experience both online and in physical stores.

Expanding the Meaning of Fandom

A standout aspect of the lululemon x NFL partnership is its strong focus on inclusivity, particularly its equal emphasis on women’s apparel. Industry data shows that women now represent nearly half of the Super Bowl viewership, and their growing influence is reshaping how fan merchandise is designed and marketed.

By offering a full spectrum of styles, fits, and team options for women, lululemon positions the collaboration not just as fashion, but as representation for a diverse, modern NFL audience.

Fashion Meets Function for Everyday Fans

Unlike traditional jerseys or oversized tees, this new line delivers premium performance fabrics, elevated tailoring, and effortless styling. Each piece is built to move with the body while offering the signature softness, stretch, and breathability that lululemon is known for.

The design language blends sport and sophistication, encouraging fans to wear their team colors year-round, from game days to casual weekends and travel.

A Win for Both Brands

For the NFL, the partnership represents a pivotal opportunity to engage new audiences, particularly the younger, style-conscious, and wellness-oriented consumers who align closely with lululemon’s brand ethos.

For lululemon, it’s a landmark moment that expands its footprint from yoga studios and fitness spaces into the global arena of licensed sportswear. It’s a signal that the brand is ready to compete not just in athleisure, but in the broader world of fan culture and lifestyle performance apparel.