NBA Legends’ Cincoro Tequila Teams Up with AC Milan for Ultra-Exclusive 125th Anniversary Bottle

Luxury tequila brand Cincoro, co-founded by NBA icons including Michael Jordan, has partnered with AC Milan to launch a 125-bottle limited-edition añejo tequila, commemorating the football club’s 125th anniversary. Priced at €295 (700ml), the collector’s item features AC Milan’s iconic red and black colors, embossed gold logos, and individual numbering, available exclusively at the club’s flagship store in Milan and online in Italy.

Design and Exclusivity: A Nod to Rossoneri Heritage

The bottle’s design mirrors AC Milan’s legendary jersey, with a matte-black base and crimson accents. Each piece contains añejo tequila aged over 20 months, sourced from Jalisco’s Blue Weber agave, and reflects Cincoro’s award-winning craftsmanship. The release coincides with a store takeover at La Bottega del Diavolo, AC Milan’s boutique, where fans can preview and reserve bottles.

Emilia Fazzalari, Cincoro Co-Founder & Executive Chairperson, stated:

“This collaboration honors 125 years of AC Milan’s excellence. By blending their winning spirit with our rich, aged tequila, we’re creating a collector’s treasure for fans and connoisseurs alike.”

Strategic Partnership Context

The limited-edition launch builds on Cincoro’s 2024 partnership as AC Milan’s Official Tequila, aimed at enhancing global brand prestige and fan experiences. Since July 2024, Cincoro has been served at San Siro hospitality events, aligning with the club’s 125th-anniversary festivities, which include a new stadium project and commemorative match kits.

Maikel Oettle, AC Milan’s Chief Commercial Officer, emphasized:

“This release connects Milanese elegance with Cincoro’s sophistication. It’s a celebration of heritage, passion, and craftsmanship.”

Broader Expansion and Celebrity Backing

Cincoro, founded in 2019 by Jordan, Jeanie Buss (Los Angeles Lakers), Wes Edens (Milwaukee Bucks), and others, has expanded its investor roster to include Serena Williams, Derek Jeter, and golfers Dustin Johnson and Keegan Bradley, fueling global growth. The AC Milan collaboration marks Cincoro’s push into Italy, with plans to enter the UK, France, and Spain.

Fan Engagement and Events

To celebrate the launch, Cincoro hosted an exclusive tasting event during AC Milan’s March 15 match against Como at San Siro, inviting VIPs and media. Earlier, a July 2024 partnership kickoff featured a luxury dinner in Milan’s Brera district, pairing tequila with curated dishes.

Market Impact and Availability

With only 125 bottles produced, the release targets collectors and premium spirits enthusiasts. Cincoro’s portfolio—ranging from €95 (Blanco) to €295 (Añejo)—has won 29 awards since 2019, cementing its status in luxury spirits.

Purchase Details:

• In-store: AC Milan Flagship Store, Via Dante 14, Milan
• Online: store.acmilan.com (Italy only)

Why It Matters

This collaboration underscores the growing intersection of sports, luxury, and experiential marketing. As AC Milan prepares for a new stadium and global fan growth, partnerships with brands like Cincoro amplify cultural resonance while offering fans tangible connections to the club’s legacy.