A Federal Judge Has Overturned the Jury Verdict That Fined Lululemon $335,000 for Flyknit Patent Infringement
A US federal judge in the Southern District of New York ruled on March 31, 2026, that Nike’s…
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Alyssa J. Mann
1,355 published stories · Page 15
From $125 million to $10.1 billion Valuation, How Kevin Durant’s Whoop Stake became his Best Investment Yet
Whoop has closed a $575 million Series G at a $10.1 billion valuation, turning Kevin Durant’s 2017 entry…
ASICS and CARNIVAL Drop the GEL KAYANO 12.1 “Phra Nakhon” as a Bangkok District Tribute
ASICS and Bangkok based retailer CARNIVAL have released the GEL KAYANO 12.1 “Phra Nakhon,” a colorway inspired by…
H&M Move Took Its Running Community to Barcelona
H&M Move staged a pop up event in Barcelona last week, bringing its running community together under the…
Adidas Is Reportedly Set to Pay €27 Million a Year to Add Red Bull to Its F1 Team Roster
Adidas is in advanced discussions to add Oracle Red Bull Racing to its Formula 1 portfolio. A reported…
ANTA Signs Klay Thompson to a Lifetime Partnership and Opens Its First North American Flagship in Beverly Hills
ANTA has announced a lifetime endorsement agreement with Klay Thompson, the first lifetime deal in ANTA Basketball history,…
DJ Khaled’s 10,000 Pair Sneaker Collection Now Has Its Own Personal IMBOX Protection Machine
IMBOX Protection has delivered a custom, personalized footwear protection machine to DJ Khaled’s Miami home. This is the…
Kim Jones debuts Bosideng Areal Spring Summer 2026 at Hong Kong’s K11 Musea
Bosideng has unveiled its Spring Summer 2026 collection under Areal, the brand’s new high end line led by…
Reebok Enters Padel With a 5 Piece Apparel Collection Built Alongside GLDN PNT
Reebok has entered the padel market through a collaboration with GLDN PNT, a Miami based activewear brand built…
Kindthread Opens its First Standalone Store Bringing its Performance Driven Healthcare Apparel to Los Angeles
Kindthread, the premium healthcare apparel company behind Landau, White Cross, and Beyond Scrubs, has opened its first standalone…
e.l.f. Cosmetics Partners with Basketball Star Flau’jae Johnson to Inspire the Next Generation
e.l.f. Cosmetics has announced a year long partnership with Flau’jae Johnson, LSU guard, rapper, and founder of More…
Roots Renews Its Activewear Ambassador Partnership with Duke University’s Toby Fournier
Roots has renewed its Activewear Ambassador partnership with Canadian NCAA standout Toby Fournier of Duke University, entering year…
Synergy Sports Capital Acquires LOVB Salt Lake as Reggie Bush and Terrence Murphy Bet on Professional Women’s Volleyball
Synergy Sports Capital, the $150 million private equity fund co led by former NFL players Terrence C. Murphy…
lululemon Celebrates a Landmark First Year as Official Outfitter of the BNP Paribas Open at Indian Wells
Lululemon closed out the first year of its multi year partnership with the BNP Paribas Open, serving as…
Saucony Brings the Social Club to Walnut Street for the Philly Love Run Half Marathon and 7K
Saucony is using the 2026 Philly Love Run Half Marathon as a platform for community building, running a…
OTW by Vans and HAVEN Refine an Archetype with the Authentic 44 Vibram Built for Longevity
OTW by Vans and Toronto based retailer HAVEN released the Authentic 44 Vibram on March 20, reframing the…
Rev X and Rev iQ Are New Balance’s First Real Play for the U.S. Football Cleat Market
New Balance has officially entered the U.S. football cleat conversation at scale, introducing its new Rev X and…
Nike Debuts Aero-FIT Cooling Across Its 2026 Federation Kits for This Summer’s Tournament
Nike Football is using this summer’s global tournament to debut its 2026 federation kits. It is anchoring the…
SAXX Underwear Hits the Ice with Max Domi as New Face of Performance Comfort
SAXX is taking its athlete roster onto the ice. It is signing NHL forward Max Domi to front…
Mercedes-AMG PETRONAS Is Using Wolf Pack Identity to Connect Fans to Its 2026 F1 Lineup
Mercedes-AMG PETRONAS is leaning into its wolf pack identity for 2026. They use a simple social caption to…
Alexander McQueen’s Koko Pumps Turn Wallpaper Florals into Glass Bead Sculpture
Alexander McQueen is using the McQueen Autumn Winter 2026 collection to spotlight the Koko pumps as a key…
Brooks Running Brings its Run Happy Energy to T Mobile Park
Brooks Running is stepping into the ballpark as an official partner of the Seattle Mariners. It is tying…
Jae Tips Is Officially a Nike Collaborator After Building His Name From Retail Floor to Cult Collab Status
Jae Tips has officially signed with Nike, closing a three year run of independent and Saucony collaborations. He…
Subway and Hattie Crowther dropped just 300 scarves for the 2026 Women’s League Cup Final
Subway and London based sports fashion designer Hattie Crowther turned the 2026 Subway Women’s League Cup Final into…