818 Tequila’s 47 Awards Power NASCAR Push With Toni Breidinger in $12.9B US Spirit Market
Kendall Jenner’s 818 Tequila has forged its first national sports partnership with NASCAR driver Toni Breidinger, marking the…
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Ja Morant Propels Kool-Aid Nike’s $130 Sneakers
In a vibrant fusion of nostalgia and streetwear, Kool-Aid and Nike have unveiled the Nike x Kool-Aid Ja 2, a limited-edition sneaker collection…
Nike and Hyperice Launch Wearable Tech Hyperboot for Elite Athletes
Nike and Hyperice are about to drop a sneaker that’s as smart as it is stylish. The Hyperboot:…
Reebok’s Basketball Revival Continues with DiJonai Carrington on Board
Reebok is making waves in the basketball world, and its latest signing is no exception. DiJonai Carrington, the…
BodyHealth Taps Bam Adebayo to Champion Verified Sports Supplements
BodyHealth, a leader in science-backed nutritional supplements, has teamed up with Miami Heat All-Star Bam Adebayo to launch…
Barbie Skates Into New Territory With PWHL Collaboration
In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel’s Barbie brand…
How Women’s Sports Are Revolutionizing Fashion and Beauty
Women’s sports are emerging as the ultimate power play for fashion and beauty brands. The court, field, and…
Seattle Kraken’s Jessica Campbell Joins L’Oréal’s Worth It Campaign
Jessica Campbell, a trailblazer in professional hockey, has partnered with L’Oréal Paris Canada for its latest campaign, Worth…
Serena Williams Joins Forces with Raptors’ Owner to Launch Toronto’s WNBA Era
Tennis legend Serena Williams has acquired an ownership stake in the WNBA’s Toronto Tempo, becoming a co-owner of Canada’s first franchise…
Saucony Launches Global Campaign “Run As One” Unites People and Culture
Saucony, the global performance running and lifestyle brand, has unveiled its latest global brand campaign, Run as One,…
The Athletic Force Designing High Fashion for Tall Women
This International Women’s Day, we celebrate Kristine Anigwe—a Nigerian-American basketball star, fashion visionary, and advocate for inclusivity. Known…
Brooks Running 9% Surge Signals Global Running Dominance
Brooks Running capped 2024 with 9% year-over-year global revenue growth, marking its eighth consecutive year of expansion and a 13%…
Sportswear’s New Era for Female Athletes
For decades, the world of sports has been shaped by stories centered on men. But now, a shift…
Brooks Running Reaches $1B Sales Milestone
Brooks Running announced that it surpassed $1 billion in global revenue for the year through September, achieving this…
Más+ by Messi Expands Distribution Across the U.S.
Lionel Messi is not just scoring goals on the soccer field—he’s now making waves in the hydration market…
Brooks Running Now the Official Shoe of runDisney Events
Brooks Running, a leading American sports equipment company known for its high-performance sneakers and apparel, has entered into…
The Most Popular Sneaker Brands at the US Open 2024
At the 2024 US Open, tennis players showcased a diverse range of popular and innovative tennis shoe brands,…
Is running with shoes 1 size larger dangerous?
Running is a popular form of exercise that offers numerous health benefits. However, it is important to have…
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NJ Falk Talks APL’s Luxury Performance Footwear [Interview]
NJ Falk, a master juggler in the dynamic landscape of luxury fashion, the multiple Webby award-winning creative and…
ON Drops Cloudmonster 2 | Mega Shoe
In the latest stride forward ON releases the Cloudmonster 2 on February 22. The highly anticipated runner emerges…
Shaquille O’Neal Unveils Custom Pepsi ‘Sneak’er’
Shaquille O’Neal has teamed up with Pepsi and Reebok to introduce the PEPSI ‘SNEAK’ER’, a custom sneaker that…
Spenco Launches Golf Stability Insoles
Spenco has introduced its latest innovation to the market: the Golf Stability™ Insoles. These insoles are designed with…
Success of Athlete-Brand Collaborations in the Footwear Industry
The growing athletic footwear industry has been significantly influenced by athletes and their endorsements. The global sports footwear…
First Sneaker Brand Owned by Female Athlete To Release Cleats
Meet Tronus, the first sneaker company owned by a female athlete. Not just any athlete, the highest paid…