Mou and the Rise of Comfort Luxury
Comfort footwear is no longer the industry’s quiet category, in fact it is rewriting the rules of luxury,…
Business
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Oakley MUZM Collection Revives Archive Innovation for a New Generation
Oakley is reaching back into its archive and handing the story to a new generation of creators. With…
lululemon Opens New Store in Bucharest’s Băneasa Shopping City
With its new store in Bucharest’s Băneasa Shopping City, lululemon is doing more than opening another retail location.…
Coppel’s AI Strategy Is Changing the Future of Footwear Retail
Coppel’s $4.6 billion transformation shows how seriously big retailers now treat AI in footwear. Instead of using AI…
Roots Shifts to Fan Experiences With Summer Sports Campaign
With a landmark summer of sport on the horizon, Roots is choosing experiences over traditional advertising. This year,…
Tom Brady Expands His Wellness Portfolio With Good Nut
Tom Brady is adding another play to his wellness game plan with Good Nut, a new premium coconut…
Roland-Garros Has Become Luxury Fashion’s Most Powerful Sports Stage
Roland-Garros now functions as much like a luxury showcase as it does a Grand Slam. In fact, the…
Sephora Canada and Toronto Tempo Redefine Beauty in Women’s Basketball
Creator Isabelle Harrison has been using her “life in TO” reels to show more than coffee runs and city…
Why Store Design Shapes the Footwear Brand Experience
Buying shoes used to be a more transactional experience. You went to the store, found your size, tried…
Rihanna’s Second Puma Chapter Ends Amid Changing Sneaker Trends
Rihanna’s revived partnership with Puma through Fenty x Puma has quietly come to an end, closing a three‑year…