
Payntr Golf Names Jamie Dwyer Exclusive Distributor for Australia and New Zealand
Payntr Golf is doubling down on a key growth region by naming Jamie Dwyer as its exclusive distributor…
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Payntr Golf is doubling down on a key growth region by naming Jamie Dwyer as its exclusive distributor…

Columbia Sportswear is making a clear leadership play at a crucial time for fashion-forward boots. The company has…

Skechers just made its biggest basketball statement yet: OG Anunoby is getting his own signature shoe. Fresh off…

Adidas Originals and Pharrell Williams are not treating the VIRGINIA Vario FLAT EARTHER as a one-off concept. The…

Nike Atelier is the clearest sign yet that sportswear giants now want a real seat at the luxury…

FootJoy’s decision to partner with Todd Snyder marks another clear step in golf’s style evolution. Once defined by…

Babolat’s latest move with the Jet Mach 4 Wimbledon edition shows how serious the brand is about staying…
Comfort footwear is no longer the industry’s quiet category, in fact it is rewriting the rules of luxury,…

This fall, New York’s Museum of Arts and Design will treat Nike not just as a sports brand,…

Nike is treating this summer’s tournament as much more than a series of matches. Instead, the brand is…

PUMA is using this summer’s biggest tournament as a live demo for its most important technology. With the…

Coppel’s $4.6 billion transformation shows how seriously big retailers now treat AI in footwear. Instead of using AI…

For more than two decades, Insolia has been quietly influencing the footwear industry through biomechanical innovations designed to…

The 2026 World Cup will not only spotlight the best players in the world. It will also highlight…

For decades, cleat design has treated traction as the ultimate goal. Caddix, founded by CEO Jack Rasmussen, starts…

DREAM PAIRS is expanding its kids’ lineup with playful yet practical shoes and sandals designed for real-life play,…

Golden Goose’s Frutteria Golden concept at first looks like a playful summer activation. In reality, it captures one…

Omar Bailey does not just design shoes; he is redesigning who gets to shape the future of footwear…

Drake’s NOCTA project began as a late-night, city-focused Nike line. However, it is now moving aggressively into football.…

The first look at Michelle Wie West’s custom Nikes for the U.S. Women’s Open is a small moment…

In an era where sneaker culture is increasingly driven by resale velocity and hype cycles, Stephon McCoy is…

Birkenstock’s latest creative project with Gab Bois pushes the Boston far beyond its reputation as a comfort clog and…

VJ Shoes closing its U.S. operations is a sharp reminder that in today’s market, technical performance is only…

ANTA’s latest work with Runner’s World shows how the brand is using running culture, not just distribution, to…