Petite Paloma’s April Fools Dog Boot Launch Worked Because It Sounded Exactly Like the Real Thing
Petite Paloma, the handcrafted leather boot brand known for its heirloom construction and floral detailing, teased a canine…
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Nike and Melitta Baumeister Reimagine the Vomero Premium and Pegasus Premium Through an Avant Garde Lens
Nike and Berlin based designer Melitta Baumeister have reimagined the Vomero Premium and Pegasus Premium around the idea…
New Balance Signs Tottenham Hotspur and England Fullback Djed Spence as Its Latest Global Football Athlete
New Balance has signed Djed Spence, the 25 year old Tottenham Hotspur fullback and England international, as its…
Shantel Jackson Expands Shoe Gummi Beyond High Heels and Launches a Founder Led YouTube Series
Shantel Jackson is scaling Shoe Gummi, her patented outer sole technology brand built to reduce high heel discomfort,…
A Federal Judge Has Overturned the Jury Verdict That Fined Lululemon $335,000 for Flyknit Patent Infringement
A US federal judge in the Southern District of New York ruled on March 31, 2026, that Nike’s…
ANTA Signs Klay Thompson to a Lifetime Partnership and Opens Its First North American Flagship in Beverly Hills
ANTA has announced a lifetime endorsement agreement with Klay Thompson, the first lifetime deal in ANTA Basketball history,…
DJ Khaled’s 10,000 Pair Sneaker Collection Now Has Its Own Personal IMBOX Protection Machine
IMBOX Protection has delivered a custom, personalized footwear protection machine to DJ Khaled’s Miami home. This is the…
OTW by Vans and HAVEN Refine an Archetype with the Authentic 44 Vibram Built for Longevity
OTW by Vans and Toronto based retailer HAVEN released the Authentic 44 Vibram on March 20, reframing the…
Rev X and Rev iQ Are New Balance’s First Real Play for the U.S. Football Cleat Market
New Balance has officially entered the U.S. football cleat conversation at scale, introducing its new Rev X and…
Alexander McQueen’s Koko Pumps Turn Wallpaper Florals into Glass Bead Sculpture
Alexander McQueen is using the McQueen Autumn Winter 2026 collection to spotlight the Koko pumps as a key…
New Balance Adds Red Sox Starter Garrett Crochet to Its Baseball Lineup
New Balance is adding another high upside arm to its baseball roster, signing Boston Red Sox left hander…
Brooks Running Brings its Run Happy Energy to T Mobile Park
Brooks Running is stepping into the ballpark as an official partner of the Seattle Mariners. It is tying…
Nayeon of TWICE fronts Vivaia’s Spring 2026 “Feel the Comfort” campaign in New York City
Vivaia taps TWICE’s Nayeon for its first ever celebrity campaign. The brand sends the K pop star through…
JOOLA and World No. 1 Ben Johns Design the R4LLy To Be the First True Pickleball Shoe
JOOLA has launched the R4LLy, a pickleball shoe that the brand positions as the sport’s first purpose built…
On Turns Hong Kong’s Avenue of Stars into a ‘Real Energy’ Track for the Cloudmonster 3 Launch
On has turned Hong Kong’s Avenue of Stars into a neon green run lane for the local launch…
Puma x Porsche Extend Their Motorsport Story With a Racing Inspired SAU Capsule
Puma and Porsche are extending their motorsport story into bolder territory with the new Porsche Legacy x Puma…
Onitsuka Tiger Mexico 66 Golf Arrives as the Brand’s Third Consecutive Course-to-City Release
Onitsuka Tiger has introduced the MEXICO 66 GOLF, a performance golf shoe built on the silhouette of the…
Bruno Marc Advances Accessible Luxury Positioning with Crafture Leather Collection
Bruno Marc is strengthening its push into elevated men’s dress footwear with the introduction of the Crafture Leather…
NORTIV 8 Expands Hybrid Outdoor Strategy with Armadillo FieldLite™ Series
NORTIV 8 is advancing its position in the performance hiking category with the introduction of the Armadillo FieldLite™…
Review: NORTIV 8 Armadillo FieldLite Series
The NORTIV 8 Armadillo FieldLite series feels grounded in a very practical understanding of how people use outdoor…
atmos and Nike Used a Newsstand Pop Up to Celebrate Air Max 95 Culture in Jakarta
Atmos Jakarta has turned the launch of its Collision Course 19(95) to 20(95) atmos x Nike Air Max…
Review: Bruno Marc Crafture Leather Collection
I always notice when a brand starts designing for how people actually live, not just how they are…
Supreme, Maison Margiela, and Timberland Make the Money 6 Inch Boot the Loudest Three Way Collab
Supreme, Maison Margiela, and Timberland have turned the classic 6 inch waterproof boot into a collage of $100…
FCTRY LAb Bets on Founder Storytelling With the All Black OB-1 Black AF
FCTRY LAb has dropped the OB-1 Black AF, a stealth, all black evolution of its signature OB-1 line…