Nike Appoints David Denton as CFO to Lead Next Growth Phase
NIKE is tightening its financial playbook, and the planned transition from Matthew Friend to David M. Denton, Executive…
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Business
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Merrell 1TRL ‘Traces’ Collection Brings Trailwear to Paris Fashion Week
Merrell 1TRL is using its Spring/Summer 2027 “Traces” collection to anchor true trail performance inside the Paris Fashion…
MAAP HYPERFORMANCE Brings Elite Cycling to Paris Fashion Week
MAAP is using HYPERFORMANCE to place elite cycling squarely inside the Paris Fashion Week conversation. The project, presented…
Veilance Brings Luxury Technical Apparel to Paris Fashion Week
Veilance is using Paris Fashion Week to sharpen its role as the most considered expression of Arc’teryx design.…
Oakley Expands Into Fashion at Milan Men’s Fashion Week SS27
Oakley is using Milan Men’s Fashion Week SS27 to push further into fashion, not just performance eyewear. The…
S&S Activewear Adds Ariat to Strengthen Workwear and Western Apparel
S&S Activewear’s plan to add Ariat to its portfolio from Spring 2027 is part of the growing S&S…
Alo Brings Luxury Wellness Style to Tennis With Its New Collection
Alo is not treating tennis as a traditional performance sport. Instead, the brand is folding it into its…
Abercrombie Expands Lifestyle Reach With Third-Party Footwear Brands
Abercrombie & Fitch leans on third‑party footwear to grow its lifestyle reach. The Abercrombie third-party footwear strategy is…
Payntr Golf Names Jamie Dwyer Exclusive Distributor for Australia and New Zealand
Payntr Golf is doubling down on a key growth region by naming Jamie Dwyer as its exclusive distributor…
Joe Vernachio Returns to Columbia to Lead Sorel’s Next Growth Phase
Columbia Sportswear is making a clear leadership play at a crucial time for fashion-forward boots. The company has…
Kurt Geiger Turns Stadium Rules Into a Clear Bag Fashion Trend
Clear bag, clear winner. What started as a strict stadium security rule has become a fresh style lane,…
ASICS SportStyle and EMPTY BEHAVIOR Merge Strength and Movement Through Footwear
ASICS SportStyle and EMPTY BEHAVIOR treat footwear like choreography with the new HYPERSYNC shoe. The collaboration sits between…
Satisfy Running Apparel Blends Performance, Culture and Modern Sportstyle
Satisfy has turned “going for a run” into a full aesthetic and cultural statement. The Paris-based label keeps…
Pelle Pelle Makes a Bold NBA Finals Fashion Comeback in Tunnel Walks
Pelle Pelle might not step onto the court, but this NBA Finals run has pushed the brand straight…
On Enters HYROX Racing With Cloud X Tempo Pro and Elite Athlete Signings
On is stepping into hybrid fitness racing with clear intent. By signing Alexander Roncevic and Ida Mathilde Steensgaard…
Mou and the Rise of Comfort Luxury
Comfort footwear is no longer the industry’s quiet category, in fact it is rewriting the rules of luxury,…
Oakley MUZM Collection Revives Archive Innovation for a New Generation
Oakley is reaching back into its archive and handing the story to a new generation of creators. With…
lululemon Opens New Store in Bucharest’s Băneasa Shopping City
With its new store in Bucharest’s Băneasa Shopping City, lululemon is doing more than opening another retail location.…
Coppel’s AI Strategy Is Changing the Future of Footwear Retail
Coppel’s $4.6 billion transformation shows how seriously big retailers now treat AI in footwear. Instead of using AI…
Roots Shifts to Fan Experiences With Summer Sports Campaign
With a landmark summer of sport on the horizon, Roots is choosing experiences over traditional advertising. This year,…
Tom Brady Expands His Wellness Portfolio With Good Nut
Tom Brady is adding another play to his wellness game plan with Good Nut, a new premium coconut…
Roland-Garros Has Become Luxury Fashion’s Most Powerful Sports Stage
Roland-Garros now functions as much like a luxury showcase as it does a Grand Slam. In fact, the…
Sephora Canada and Toronto Tempo Redefine Beauty in Women’s Basketball
Creator Isabelle Harrison has been using her “life in TO” reels to show more than coffee runs and city…
Why Store Design Shapes the Footwear Brand Experience
Buying shoes used to be a more transactional experience. You went to the store, found your size, tried…