Adidas Unveils CLIMACOOL+ Technology With New London Collection
Adidas is pushing Climacool into a new era with CLIMACOOL+ and the London Collection. The brand treats cooling…
Shoes
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Payntr Golf Names Jamie Dwyer Exclusive Distributor for Australia and New Zealand
Payntr Golf is doubling down on a key growth region by naming Jamie Dwyer as its exclusive distributor…
Joe Vernachio Returns to Columbia to Lead Sorel’s Next Growth Phase
Columbia Sportswear is making a clear leadership play at a crucial time for fashion-forward boots. The company has…
Skechers Gives OG Anunoby His First Signature Basketball Shoe
Skechers just made its biggest basketball statement yet: OG Anunoby is getting his own signature shoe. Fresh off…
adidas Originals and Pharrell Expand the Virginia Vario FLAT EARTHER Universe
Adidas Originals and Pharrell Williams are not treating the VIRGINIA Vario FLAT EARTHER as a one-off concept. The…
Nike Atelier Brings Luxury Craftsmanship to Football Boots
Nike Atelier is the clearest sign yet that sportswear giants now want a real seat at the luxury…
FootJoy x Todd Snyder Brings Modern Menswear Style to Golf Fashion
FootJoy’s decision to partner with Todd Snyder marks another clear step in golf’s style evolution. Once defined by…
Babolat Unveils Jet Mach 4 Wimbledon Edition for Grass-Court Tennis
Babolat’s latest move with the Jet Mach 4 Wimbledon edition shows how serious the brand is about staying…
Mou and the Rise of Comfort Luxury
Comfort footwear is no longer the industry’s quiet category, in fact it is rewriting the rules of luxury,…
Nike (Form Follows Motion) Explores the Brand’s Design Legacy at MAD
This fall, New York’s Museum of Arts and Design will treat Nike not just as a sports brand,…